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Product Marketing Manager

Job Title: Product Marketing Manager

Location: Portland, OR

Department: Marketing

Job Type: Full-time



Cayuse is focused on empowering globally connected research. Our new revenue growth would be considered world class and our culture is one that embraces effective communication, inclusion, respect and diversity.

If you enjoy thinking like a business owner, analyzing market and competitive trends, working hand-in-hand with sales as well as product managers and engineers, influencing market influencers, and never let obstacles get in the way of success, you will love this

position. We’re looking for people who have a record of success and thrive in the fun and fast-moving SaaS world of driving go-to-market strategies, launching new products, and helping a high growth company with a huge opportunity to scale exponentially. Candidates with global enterprise software marketing experience along with a passion for winning and a team-first attitude are strongly desired. Even better if you’ve had the opportunity to drive product marketing at a company that partners with Higher Education, Healthcare or Pharma.

 

Job Responsibilities


  • Launch new products and create go-to-marketing strategy into previously untapped markets in North America, Europe, Australia and Asia. 
  • Help drive our acquisition strategy, along with packaging, branding, and messaging of newly acquired solutions that we bring into the Cayuse research suite (one acquisition already in 2021 and several more to come)
  • Champion product positioning, develop sales strategy, validate market messaging, and evangelize your product offerings both internally and externally (customers, partners, industry analysts, press, etc.)
  • Perform market research into key vertical segments such as Healthcare, Non-Profit, and BioTech/ Pharmaceuticals, distill mountains of industry information to definable and addressable market problems, and analyze competitive offerings as elements of your documented market requirements that will feed into the product strategy
  • Inspire our sales team that they know every key element for beating competitors and highlighting Cayuse’s value through your creation of tools/collateral, competitive analysis, and regular enablement efforts
  • Be known as a person who is one of the best at presenting Cayuse’s story and most knowledgeable of the key target verticals.
  • Collaborate across the company but also within marketing - customer marketing for a variety of events, demand gen for helping ideate on campaigns and speaking, and the content and digital teams in creating top notch assets

 

Desired Skills and Experience


  • Highly motivated energetic self starter who thrives in a rapidly changing environment
  • 3-5 years of b2b software product marketing experience
  • Strong analytical, communication, organizational, presentation and leadership skills
  • Mastery of presentation and analysis tools
  • Able to analyze and evaluate business issues; and document business and go-to-market plans
  • Excellent interpersonal skills with experience leading cross functional teams and interacting with
  • technical, non-technical, professional, and executive levels
  • Additional experience in Higher Ed Research is a plus
  • Bachelor’s degree, with MBA a plus

  • Benefits:
  • Medical – Employer pays 90% of employee premium (PPO + HSA available)
  • Vision
  • Dental
  • Short term disability covered
  • Generous Paid Time Off
  • Commuter benefits
  • Parental Leave
  • Casual Work Environment
  • 401k
  • Wellness Incentives
  • Sit-Stand workstations
  • Cold Brew + Kombucha on tap


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