At 7shifts, we’re building a team and product that will help change the restaurant industry for the better, one shift at a time.
We believe that starts from the inside-out. Our Values—Be radically candid, Embrace new challenges, Act like an owner, Make every experience an 11, and Solve with simplicity (otherwise known as BEAMS)—are the bedrock of our team member experience. Those values are also what drive our customer experience, and are a big reason why we’re trusted by more than 350,000 restaurant pros around the world.
The restaurant industry in particular has been severely impacted by the pandemic, and the adoption of technology has become essential to the industry’s survival. 7shifts has supported restaurants with labor management tools through the pandemic, and have seen record growth as a company as the industry steadily recovers. When every dollar counts in the face of reopening, restaurants across North America are turning to tech partners like 7shifts to help save them up to $50,000 on labor and grow rapidly out of the pandemic. We are scaling fast and adding hundreds of new customers every month.
We are looking for a Product Marketing Manager to join our team and our mission to simplify labor management and improve performance for restaurants everywhere. As a Product Marketing Manager, you are responsible for creating go-to-market and engagement strategies that accelerate 7shifts growth. In this role, you will work closely with Product, Sales, Support, Account Management, and Marketing teams to ensure that clients and prospects alike understand the value of the product in order to drive trial to conversion rate, as well as product adoption and engagement. Your experience in analyzing in-app behavioural data and your understanding of the competitive landscape will allow you to build strategies that ensure the success of our clients at each stage of their journey.
You thrive in a fast-paced environment and can take initiative with little direction. You have a strong gut but your strategies are backed by data, and you iterate on your approach by gathering feedback from different sources. The ideal candidate will have proven product marketing experience, preferably in the B2B space.This is an opportunity for someone who wants to get in on the ground floor of a transforming industry and play a critical role in driving our continued success.
The position can be based in New York, Saskatoon or Toronto, and is remote-friendly.
We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.
What you’ll do:
- Lead the development and execution of go-to-market strategies for product features and updates that drive engagement and adoption.
- Oversee and execute product release strategies, onboarding automation campaigns, product messaging, upsell opportunities, and client/trial user segmentation.
- Conduct product marketing data analysis, with the support of the Data team, by gathering and interpreting data, and presenting it in a clear and actionable manner.
- Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results.
- Communicate new product features and updates to internal teams ensuring they have the information needed to capitalize on the release.
- Establish a clear understanding of our clients’ needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
- Research our clients and gather their feedback through calls, emails, review support tickets, surveys, review product adoption data, run competitive analysis to become an expert in their pain points and how to speak to them.
What you have:
- 3-5 years of experience in creating and executing marketing strategies, preferably in a B2B, product-led organization.
- Proven track record executing product marketing strategies that had impactful results.
- Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
- Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally.
- Strong ability to analyze data in order to inform your decisions and measure the impact of your work.
- Highly motivated, action-oriented individual.
- Ability to perform both on the tactical and strategic level.
- Strong communication and presentation skills
About 7shifts
7shifts is a cloud-based labor management platform designed for the restaurant industry. We help restaurateurs – from independent establishments to large franchises – by making it easy for them to properly schedule their staff, streamline team communications, and reduce labor costs. Since our founding in 2014, we have scaled rapidly to become the leading labor management solution for restaurants.
Our Response to COVID-19
Our team is fully supported in working remotely. We have protocols in place for those who wish to work out of our Saskatoon, Toronto, or Hoboken New Jersey offices.
Our People and Culture team has transitioned the recruitment, hiring, and onboarding processes to be fully virtual. We’ve added two dozen Shifties to the team since then.
While working remotely challenges our team’s connected and activity-loving nature, we’ve been able to create virtual opportunities for fun and social connection.
Perks:
- Centrally located offices in Saskatoon, Toronto, and Hoboken for those who want to work in-person with their team
- Remote friendly for those who want to work from home (whether it be preference or pandemic related)
- Stock options (equity) in a VC-backed startup
- Benefits coverage from the start
- Unlimited vacation
- Parental leave program
- Continuous professional development budget
- A culture that values authenticity, trust, curiosity, and diversity of thought
We thank you for your interest in joining the 7shifts team! While we welcome all applicants, only those who are selected for an interview will be contacted.