Product Marketing Manager

San Mateo, CA

Improving healthcare outcomes requires access to the right data at the right time. Apixio is advancing healthcare with data-driven intelligence and analytics. Our AI solutions for risk, quality, and clinical insights unlock actionable information from administrative data and unstructured clinical information. The results drive better clinical decision-making and a smarter approach to healthcare.

Apixio is looking for a Product Marketing Manager to manage the go-to-market strategy (GTM) and deliverables to achieve our growth goals. You will bring market insights to product development and build the product marketing strategy and activities to support customer acquisition and retention. Also, you will work cross-functionally with stakeholders and teams across Product, Sales, Solutions, Operations, Engineering, Data Science, and Marketing to achieve the commercial success of Apixio products.

Job Responsibilities

Manage the GTM strategy and execution from positioning, messaging, target buyer personas, ideal customer profiles, sales enablement, packaging, and pricing.
Plan the product launches of new products and releases of current products in conjunction with the Marketing team, including key activities to support retention of existing customers and acquisition of new customers.
Understand the buyer journey process to identify opportunities to improve the sales and marketing processes.
Develop product content for downstream marketing by collaborating with Marketing Communications, Product Management, and Sales.
Gather regular market intelligence and be the expert on who our buyers are, how they buy, and their key buying criteria for supported products.
Monitor competitive intelligence to share key insights and influence product strategy across the organization.
Conduct market analysis and primary/secondary research to evaluate new business opportunities for Apixio.

Qualifications

Bachelor’s degree in business or marketing with 3-5 years of related product marketing experience.
Enterprise B2B technology experience is strongly preferred.
Healthcare experience is a plus.
Strong communication and writing skills, including the ability to explain complex ideas in a simple way.
Excellent team player who can collaborate in a fast-paced environment with colleagues, executives, company partners, and customers.
Strong prioritization, organization, problem-solving, and decision-making skills.
Pragmatic Institute Certified or Product Marketing Certified Core a plus.

About Apixio

Apixio is helping people make better decisions using artificial intelligence to deliver quality healthcare. We are the technology leader in our space and growing at a 50% year-over-year rate. Our success is driven by a team of experienced, passionate, and fun business professionals working to solve some of the most complex problems in healthcare. We are well-funded by leading VC organizations such as Bain Capital and SSM, and serve dozens of health plan and provider clients nationwide.

Benefits

Meaningful work to improve the healthcare industry
Competitive compensation, including pre-IPO equity
Exceptional benefits, including medical, dental and vision, FSA
401k with company matching
Catered, free lunches
Parties, picnics, and Friday wine-downs
Generous vacation policy
Free parking
Subsidized gym membership
Modern open office in beautiful San Mateo, CA