Great Products Deserve to be Front and Center
Do you have a knack for storytelling and a passion for putting great products in front of the right audiences? We're looking for a Product Marketing Manager (m/f/d) to help own the go-to-market strategy for our apps and drive value throughout the entire customer lifecycle.
Manage and execute product launch B2B demand generation campaigns from beginning to end for our portfolio of Atlassian apps. The position offers a unique combination of big-picture thinking, small company agility and experimentation, and the opportunity to have a substantial impact in one of the world's fastest-growing app ecosystems.
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Your Future Role
- Define and execute go-to-market strategy for product releases.
- Create content and compelling messaging around our products and their features.
- Develop content, demand generation plans, and communication timelines for new and existing users.
- Spread the word across a mix of channels like social media, live and virtual events, email campaigns, and more.
- Create and maintain product marketing assets to include app listings, videos, landing pages, and more.
- Work directly with product managers, UX designers, and customer success to champion our apps.
- Contribute to the success of our live events and conferences by creating product demos, booth messaging, and enablement material.
Your Background
- Strong copywriter with the ability to own a product's storyline and messaging.
- Write and copy-edit English communication at a high level.
- Understanding of the core concepts behind inbound/SEO-driven content marketing, and ability to form a content strategy and execute on it.
- Experience in developing a product's value proposition and positioning is a plus.
- Experience with email marketing including list building and segmentation, messaging, and analytics/tracking.Ideally, experience in B2B and/or app ecosystems.
- Routine use of modern email, content management, marketing automation, and analytics tools.
- Experience with Atlassian tools like Confluence, Jira and Trello is a plus.