PulsePoint is looking for an experienced Product Marketing Manager to join its growing team. This is an exciting opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint’s suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device and other healthcare organizations.
What we’re looking for:
- You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes
- You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging
- You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers
- You are comfortable working cross-functionally across product, sales, and marketing teams
What you'll be doing:
- Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
- Participate in new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training
- Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoint’s value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
- Execute product marketing campaigns, from start to finish, across owned, paid, and earned media
- Leverage data-driven insights and competitive research to help inform the sales and product teams
- 5+ years of Programmatic experience a must
- 7 years in product marketing for a B2B/SaaS software company
- Experience in health or media strongly preferred; working knowledge of HubSpot, Salesforce, Jira, and Asana a plus
- Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion and competitive intel
- Can translate and condense highly technical product offerings and concepts into language for a variety of audiences
- Comprehensive healthcare with 100%-paid medical, vision, life & disability insurance
- 401(k) Match and free access to a financial advisor
- Generous paid vacation and company holidays
- Vacation reimbursement (we give you $500 each year to take vacation), sabbatical, pawternity leave, marriage leave, honeymoon bonus
- $2,000 annual training and development budget
- Complimentary annual memberships to One Medical (for you and your family), NY Citi Bike and SF Ford GoBike
- Paid parental leave and a lot of new parent perks
- Gym reimbursement, local gym membership discounts
- $100 work-from-home productivity stipend
- Annual company retreat
- Up to $100 emergency childcare credit per year
- Volunteer Time Off and Donation Matching, ongoing group volunteer opportunities
- Game Nights, meditation/mindfulness sessions, fitness and stretch classes, book club, health and wellness seminars and workshops, weekly virtual happy hours with DJ
And there’s a lot more!
Follow us on Glassdoor to learn more about what it’s like to work at PulsePoint!