Product Marketing Manager

SorocoBoston1Y ago

Soroco is looking for an ambitious, highly-talented, and experienced Product Marketing Manager to join our growing Marketing team. 

Soroco product marketers are experts on how our technology suite is helping global F500 leaders accelerate their operational transformation objectives. Specific responsibilities include:  

  • Being a subject matter expert on Soroco’s product and service solutions across all market segments, buyer/user personas, and geographies 
  • Evolving Soroco’s value propositions, messaging, and competitive positioning to help establish our position as a leader in operational excellence technology for the enterprise 
  • Aligning Soroco’s differentiated technology and delivery solutions with the needs/challenges, decision criteria, and buyer journey of our target prospects 
  • Working closely with Product and Client Engagement teams to align and communicate a system of value – proposition, metrics, collection and realization – for our clients. 
  • Developing and executing successful product launch programs and go-to-market strategies that drive market demand for Soroco’s new product offerings across multiple channels 
  • Creating best-in-class sales collateral and training materials across multiple mediums (Word, PowerPoint, videos, demos, etc.) 
  • Creating content for demand generation activities, including industry conferences, webinars, client/partner events, and digital campaigns 
  • Creating and delivering clear, concise, and engaging sales enablement trainings to internal and external audiences 
  • Analyzing customer needs and market trends to support Soroco’s customer-driven approach to product development and roadmap prioritization

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