Product Marketing Manager

Remote (New York, United States) +4
Wappingers Falls, NY

Product Marketing Manager – Wappingers Falls, NY/Northeast US


The Company


Laerdal Medical is an international market leader in training and therapy products for emergency medicine and critical care. Our products and services are used by hospitals, ambulance services, first aid organizations, educational institutions and

others around the world. We are a dynamic and energetic organization consisting of people from a wide variety of cultures and backgrounds. By 2030, we have a goal of helping save 1.000.000 more lives. Every year.


We are searching for an experienced Product Marketing Manager to support our Medical Emergency and Trauma portfolio.. This position would ideally be based within commuting distance to our Wappingers Falls, NY office but open to other northeast locations


 Primary Duties and Responsibilities: 

Individual will be an experienced product marketer. They will interact with product

management/development, operations/systems, financial planning, and the broader go-tomarket organization, ensuring that technical infrastructure exists, to define and lead product

commercialization and downstream marketing activities, to drive objectives and key results for

assigned portfolio.

• Responsible for product marketing for the medical emergency care and trauma portfolio including

the MegaCode line, SimMan family and partner portfolio solutions (Ingmar, Dynasthetics,

Mentice, Simetri, SonoSim, Gordon Center), as well as assigned products and solutions in the

United States and Canada.

• This individual will develop a discipline of customer knowledge and empathy within the

Professional Education, Hospital, and EMS market segments with a focus on the customer’s

clinical and educational needs.

• Manage N. America product launches and participate on the global launch teams for new product

launches as appropriate.

• Contribute to the readiness and success of products’ sales channels.

• Manage the internal and external communication requirements for the products.

• Maintain deep understanding of market needs and share information with SMS colleagues,

channel partners, product portfolio owners, and product development teams.

Accountable for driving market activities to acquire and maintain customers and reach revenue

goals

• Development and execution of the local launch plan for assigned portfolio and setting launch

objectives and key results (OKRs).

• Deeply diving into data with reports and dashboards

• Portfolio performance

• Sales data, discounting trends

• Market trends and insights

• Competitive activity

• Marketing campaign performance and effectiveness

• Product data

• Demonstrated ability to analyze and distill data into actionable insights and to inform campaign

strategy and product development

• Development of marketing assets to support portfolio. This includes but is not limited to:

• Sales & Marketing collateral

• Sales tools

• External/internal training assets

• Develop and maintain relationships with collaborative partners as required for the successful

development and implementation of product solutions.

• Marketing consult for assigned Tradeshows and Events.

• Initial contact for all form, fit, and function questions pertaining to products.

Support Global Initiatives – Support regional execution of global product launches

Collaboration – Frequent interaction with team members, clients and partners

Support- Support the sales channels with market and product expertise

Readiness- Ensure the organization’s ability to sell and support assigned products

Programs- Create go-to-market programs aligned with the buying process

Planning- Connect business plans with the organizations to develop, promote, and deliver solutions

to the market

Business- Formalize product plans to deliver profitable solutions for market problems

 

Required Qualifications:


Education required to fulfill this role:

• Bachelor’s Degree required.

• Minimum of 5 years’ experience in Product Management or Marketing.

• Experience in healthcare education or clinical experience in the healthcare market is

desirable.

• CRM experience required; Salesforce.com experience is preferred.


Additional Requirements:

• Proven track of record of building and optimizing multiple, simultaneous marketing

campaigns; equally comfortable building strategic marketing plans and executing at a tactical

level

• Experience in audience segmentation and targeting

• Superior communication skills: clear, persuasive, and inspiring in both written and verbal

communication.

• Proven analytical and quantitative skills: ability to use hard data and metrics to back up

assumptions and develop business cases

• Proven ability to work in cross-functional teams, communicate with influence and develop

scalable solutions/strategies

• Self-driven and flexible enough to work in a hyper-growth environment.

• Comfortable with data and metrics; strong analytical ability with test and learn mentality for

tweaking, experimenting, and continuous optimization

• Intense curiosity about data and the insights it holds about our customers

• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.


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