Product Marketing Manager

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?

We at FWI and Poppulo have come together to create the market’s most comprehensive omnichannel employee communications platform with unmatched personalization, measurement capabilities, and class-leading space management solution. For the first time, organizations can instantly connect with every employee -- both disconnected and connected -- wherever they work, through a single omnichannel platform.

The combined business currently serves 6,000+ customers, connecting with and serving content to over 35 million employees in more than 80 countries.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with FWI | Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

The Opportunity

We are looking for an experienced product marketer to join a growing product marketing team responsible for crafting the story and go-to-market strategy for our communications and workplace solutions. As a product marketer at FWI | Poppulo, you will have the opportunity to contribute at a strategic level, helping to define and develop a comprehensive solutions marketing strategy that will make a material impact on the growth of our business. You will work on a cross-functional basis, collaborating closely with sales, product management, sales enablement, and marketing to best package and position our platform and solutions for the market. You will develop an intimate knowledge and understanding of our customers, harnessing your skills and creativity to conceptualize, develop, deploy, and maintain an array of powerful sales materials and processes that will optimize sales results. You will report to the Vice President of Product and Brand Marketing and will collaborate closely across the organization.

Location: Remote - US East Coast Preferred

You will be responsible for:

• Identify our key buyers and influencers, develop compelling messaging, and position our solutions for each
• Develop and execute product releases and launches by working across the organization to drive customer adoption, pipeline, and revenue growth
• Create content to enable sales and customer success teams, including product datasheets, presentations, case studies, white papers, demos, blogs, webinars, and web content

·        Drive comprehensive competitive analysis, optimizing output for application across sales and customer success teams

·        Become an expert in understanding our buyers’ needs, goals, and journey through market research, customer surveys, and win/loss analysis and identify potential growth opportunities for existing and new solutions

·        Work closely and build partnerships with the product management team to maintain visibility into product capabilities/roadmap

·        Drive solution thought leadership programs

Who we’re looking for:

·        Bachelor's degree in technical or marketing discipline (advanced degree in business a plus)

·        3+ years of product marketing experience in B2B enterprise SaaS

·        Experience in marketing to solution focus areas such as HR, IT, internal communications, and workspace experience a plus

·        Highly collaborative and able to thrive in a geographically distributed environment

·        Ability to translate solution benefits and features into actionable sales messaging for targeted customers

·        A keen interest in technology and the ability to identify and explain the technology, product, and market differentiators

·        A passion for competitive and market research and turning insights into actionable outputs and programs

• Self-starter who can navigate ambiguous situations and succeed in a dynamic and hyper-growth environment
• Team-player who builds relationships across functions and can influence without authority

·        Demonstrated writing skills with experience writing sales materials and contributing copy/editorial to marketing collaterals

·        Customer driven and analytical, able to harness relevant data to inform and defend your work

• Willingness to roll up your sleeves and dive deep into tactical work when necessary
• Good interpersonal and communication skills, and willingness to learn and continue to grow professionally
• Experience with sales and marketing tools like CRM (Salesforce), Marketing Automation (Like Hubspot, Marketo, Pardot, etc.), Klue, and Highspot a plus

Why Us?

●      A “Great Places to Work” listed company – so we really do value people

●      Ability to meaningfully impact our business and play a key role in our success

●      Competitive compensation package

●      Potential for career advancement in a fast-paced growing organization

●      Competitive Medical, Dental, and Vision Benefits

●      401k with Employer Match

●      Fun, flexible working environment

Who We Are:

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals, who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are one of the fastest-growing technology companies in Ireland.

This is an opportunity to contribute to our culture and join a company that’s on the move. We live the Poppulo company values each day, and they are key to everything we do.

“High Standards As Standard”, “Together We’re Better”, “Adapt To Succeed”, “Honesty Throughout”, “Be The Example”, “Don’t Just Work… Learn and “GET IT DONE”

FWI/Poppulo is an equal opportunities employer.

We disclose your personal information to our private equity sponsor, Vista Equity Partners, and its affiliates, including Vista Consulting Group (collectively, “Vista”), for administration, research, database development, workforce analytics, and business operation purposes, in line with the terms of this Privacy Policy. Vista processes and shares your personal information with its affiliates, including other Vista portfolio companies, on the basis of its legitimate interests in managing, administering, and improving its business and overseeing the recruitment process and, if applicable, your employment relationship with Four Winds Interactive LLC. If you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, both inside and outside the EEA. Please find a full list of all Vista portfolio companies at: https://www.vistaequitypartners.com/companies/ and Vista’s privacy policy at https://www.vistaequitypartners.com/privacy/. Where this requires us to transfer your personal information outside of the EEA, please refer to the FWI Privacy Policy for further details on cross-border transfers. In connection with the recruitment process, your personal data may be transferred outside of the EEA to iCIMS and/or Greenhouse, Hirebridge, LLC, and Criteria Corp., which provide applicant tracking and evaluation services. Hirebridge, LLC and Criteria Corp. have agreed to comply with the EU Standard Contractual Clauses to ensure that your personal information is adequately protected whilst outside of the EEA.