Product Marketing Manager

Leverege is seeking a dynamic and strategic Product Marketing Manager to join our team. In this critical role, you will shape and communicate the value of our AIoT products to the market. Your responsibilities will include leading market research, developing product positioning and messaging, and driving go-to-market strategies to ensure our products resonate with the right customers and stand out against competitors.

As a Product Marketing Manager, you will collaborate closely with cross-functional teams to enable sales, ensure the right marketing activities are prioritized, and drive business growth. This role also works closely with the product team where it will represent the perspective of marketing and the consumer in product development.

In addition, we are looking for someone open to the opportunity of taking on direct leadership responsibilities as a key member in building out our Product Marketing team and structure over time.

You will report directly to the CMO and work closely with the CPO and other key executives on a day-to-day basis.

Responsibilities

Market and Competitive Research

• Conduct comprehensive market, user, and competitive research to understand market segmentation, identify growth opportunities, and analyze competitors.
• Utilize research insights to develop and tailor buyer personas, identify specific pain points, and localize messaging for deeper engagement and informed product marketing strategies.
• Research and map the buyer’s journey across industries, identifying decision-makers and influencers to strategize early and frequent engagement with target personas.

Product Positioning and Messaging

• Develop and refine product strategic positioning, messaging, and competitive differentiation by crafting clear, compelling value propositions.
• Align positioning and messaging with market insights and company vision to convey Leverege’s value proposition across various channels.

Go-to-Market Strategy

• Identify and prioritize target markets, and define, build and execute the go-to-market strategy and tactics in collaboration with product management, sales, and marketing teams.

Sales and Channel Enablement

• Train sales teams on Leverege solutions, messaging, and marketing campaigns, ensuring sales readiness through regular communication and delivery of presentations and training content.
• Develop and manage sales collateral and assets proactively addressing gaps to drive sales and channel enablement.

Content Development and Management

• Develop tailored on-brand content, including market reports, white papers, customer stories, in-product messaging, website content, landing pages, launch materials, emails, training materials, blog posts, webinars, solution briefs, sales decks, and product videos to communicate product benefits for marketing and sales.

Campaign and Marketing Strategy

• Lead and execute cross-channel campaigns, collaborating with marketing teams to optimize content, digital marketing, and communications for market relevance and effectiveness.
• Strategically refine the buyer’s journey, optimizing marketing assets across channels to maximize engagement and conversion.

Metrics and Innovation

• Champion the impact of your work through data-driven decisions, setting targets, measuring impact, and sharing learnings with the executive team and key stakeholders.
• Define and track KPIs for localized marketing strategies while staying informed about IoT B2B SaaS trends and product marketing best practices to drive innovation and optimize efforts.

Required Skillset

• Excellent written and verbal communication skills, with the ability to simplify complex ideas and communicate authentically.
• Active listening skills with a strong curiosity for learning and understanding at a deeper level.
• Collaborative mindset, capable of working effectively with cross-functional teams (sales, marketing, and product) to gather and share organizational knowledge and represent customer and market dynamics.
• Understanding of various marketing specialties to guide go-to-market (GTM) activities.
• Strong business acumen, able to understand different growth strategies and recognize when a GTM approach isn’t working.
• Ability to assess customer needs in real-time and provide back a vision for where IoT can take them
• Strong analytical skills to interpret data and generate insights.
• Excellent project management skills and attention to detail.

Qualifications

• 5+ years of proven product marketing experience, preferably in the IoT or enterprise SaaS industry.
• Bachelor’s degree in Marketing, Business, or a related field.
• Proficiency in marketing automation tools and CRM systems.
• Demonstrated success in developing and executing go-to-market (GTM) strategies to achieve results aligned with business goals.
• Bonus: Engineering or technical experience, with the ability to understand various technologies, bridge the gap between technical experts and non-experts, and ask insightful questions to build technical competence.
• Bonus: Prior startup experience, ideally in the B2B SaaS space or IoT space

Why Join Leverege?

• Opportunity to work with cutting-edge IoT technology.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.
• Professional growth and development opportunities.

Success Profile

• You are an ambitious builder who wants to grow with the company.
• You enjoy consultative selling, product implementation, and learning new technologies to solve customer problems.
• You use data for storytelling and collaborating on priorities.
• You are proactive in taking projects from ideas to reality.
• You are obsessed with product quality, and user experience, and have an eye for design.
• You take ownership of work and thrive in a remote, asynchronous work environment. ‍

What Are We Looking For?

• The humility to admit what they don’t know
• The ability to adapt plans in real time
• Genuine curiosity about the product