As a Product Marketing Manager, you’ll play an integral role in building and strengthening the Product Marketing function at Axonius. The successful candidate will be someone who is highly analytical, collaborative, and who can provide finished, high-quality deliverables that strengthen the company’s go-to-market strategy.
Working closely with the Marketing, Product, and Sales teams, you’ll help grow Axonius’ audience and convey the value of the Axonius platform to prospects and customers. You will develop inspiring customer stories, new ways to engage our audience, and build campaigns that help customers connect with Axonius.
Reporting to the Director of Product Marketing, this position has the unique opportunity to work cross-functionally with the full marketing, product, and sales teams.
Responsibilities:
- Be an Expert on the Buyer’s Journey: uncover new insights about our consumers and translate those into actionable product features and marketing tactics
- Craft compelling content: develop content and collateral around product features, best practices, benefits, including presentations, web content, social content, solution briefs, videos, blogs, and whitepapers
- Facilitate competitive intelligence: understand and monitor competitors to create strong competitive positioning statements
- Assist with product launches: plan and execute the launches of net-new products, features, and new releases
- Tech partnerships: collaborate with integration partners to develop and execute joint go-to-market opportunities
- Sales enablement: work with Sales to create tools that will accelerate all phases of the sales cycle
- Drive awareness and market education: create and launch campaigns that lead to high-quality pipeline generation and ultimately closed business.
Qualifications
- 2+ years experience in a product marketing, technical marketing role, or market-facing role; experience in the cybersecurity and/or IT industry is a plus
- Proven track record of crafting compelling positioning and thought leadership content
- Hands-on ability to create a range of marketing assets, including on-message product demo videos and slide pitch-decks
- Highly self-motivated, accountable, proactive, and thoughtful with high attention to detail
- Able to travel within the US, with occasional international travel (when appropriately safe to do so)
- Experience with business processes such as sales, operations, marketing, and customer support
- Ability to communicate effectively with both internal staff and external clients
- Ability to work independently as well as part of a team
Bonus Experience
- Marketing automation and CRM systems
- Video creation and editing skills
- Collaboration with public relations and analyst firms
- Public speaking and presenting