BlueVine is a high-growth fintech company empowering small businesses with innovative banking. By combining industry-leading technology and security with our team's expertise and care, we've helped 200,000+ businesses, funding more than $9 billion since 2013.
Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long. We're hiring problem solvers and collaborators to join our meaningful mission.
Headquartered in Redwood City, CA, we've recently raised $102.5M and are backed by top investors, including Menlo Ventures, Lightspeed Ventures, Citi Ventures, SVB Financial, Nationwide Insurance, and M12.
BlueVine is looking for an experienced and results-driven Product Marketing Manager to join our growing Marketing team. Reporting to the Senior Director of Product Marketing and closely partnering with Product, Engineering, Growth, Customer Success, and Analytics teams, you will define, develop, and champion the best end-to-end BlueVine customer experience anchored in empathy and insights. You will drive a deep understanding of buyer needs via customer, competitor, and market research, deliver validated personas and differentiated messaging, and ensure holistic planning and flawless execution of product launches that result in adoption.
You have big picture vision with a strong track record of rolling up your sleeves to turn this vision into reality. You are excited to figure out what inspires, motivates, or even frustrates your customers and how BlueVine addresses their needs. You excel explaining complex concepts in simple terms and are an enthusiastic team player who builds close relationships with partners while influencing cross-functionally. Finally, you are autonomous but know when to escalate or to bring in outside help.
WHAT YOU'LL DO:
- Be the voice of the customer by driving a regular cadence of customer, competitor, and market research, managing insights and distilling them across the BlueVine organization
- Nurture a thriving relationship with the Product team where you are a key resource in strategic decisions, and together you are creating the best possible experience for our customers
- Develop customer personas, messaging frameworks, and differentiated positioning that help power targeted in-product experiences as well as acquisition, onboarding, and retention programs
- Partner with the Product team to manage the GTM calendar, identifying important launch moments, and developing and executing on GTM strategies that yield measurable results
- Partner with cross-functional teams to track product adoption and usage, implementing corresponding programs that meet customer needs or encourage specific behaviors
- Develop foundational resources like GTM playbooks, messaging frameworks, and processes and identify opportunities for improvement
- Lead all product-related communications for your focus area
WHAT WE LOOK FOR:
- 5 years marketing experience in fintech or enterprise software industries with start-up experience preferred
- 3 years of continuous experience in product marketing
- Genuine interest in and curiosity in helping small businesses succeed
- High comfort level with driving quantitative and qualitative research, managing external research agencies or executing studies and synthesizing insights in-house
- Deep experience with building insights-based messaging frameworks and product narratives
- Proven track record of leading complex product launches with measurable results while identifying and implementing GTM process optimization opportunities
- Experience working autonomously in a heavily cross functional, fast-paced environment, collaborating Product, Customer Success, Growth, Analytics, and Corporate Comms teams as well as external agencies
- Bachelor's Degree required with Advanced Degree preferred
BENEFITS & PERKS:
- Receive over $1,000 annually for a wellness benefit of your choice
- Monthly WFH Stipend
- Generous PTO and holidays
- Excellent health coverage and life insurance benefits
- Generous, paid parental leave which covers up to 15 weeks
- 401K with an immediate 3% company match
Once we Return to Office:
- Free commuter benefits - CalTrain passes for SF employees and a monthly parking allowance
- Weekly catered lunches
- Unlimited snacks in fully stocked kitchens
- Pet-friendly HQ