Product Marketing Manager

AquentBoston, MA3M ago

Aquent’s mission is to provide creative talent the best opportunity to not only find jobs they can excel in, but also help them progress on a career path uniquely tailored to their career ambitions. We provide creative talent the opportunity to build professional relationships, evolve their skill sets, and gain exposure and experience by working with the most ground-breaking companies and products around the world. How do we do it?


Our internal product team builds homegrown software solutions to meet the unique challenges found at the intersection of business, technology, and staffing. We do not work on client projects, nor do we sell the software that we build. What we create enables our global staffing team to serve our clients with effective workforce solutions for their marketing and creative needs, and match creative talent to rewarding opportunities.


We are looking for a Product Marketing Manager who is passionate about building products and processes that fuel business growth. You will join a growing, cross-functional team to design, build, roll-out, monitor, and iterate products that enable staff to deliver Aquent’s value.


As a Product Marketing Manager, you will be responsible for:


New Solution Development

  • Take new concepts from Senior Leadership and lead the development of new solutions that solve client and business problems
  • Research trends, best practices, competitors & market conditions, customer behaviors, unmet needs, etc, leveraging third-party data and internal data sources when available; triangulate data across multiple sources and use to shape solutions
  • Make recommendations and guide decisions around scope of solutions, trade-offs, and costs, to ensure delivery of maximum value within established constraints and timing needs


Solution Build

  • Partner closely with teams across the organization, including Product Management/Staffing Technology, Analytics, Marketing, Sales & Recruiting (Field), HR, Accounting & Finance, Legal, Learning Services, Shared Services to:
  • Ensure that new solutions meet client/business needs, and are feasible from an economics, technical, and delivery standpoint
  • Define requirements and develop technical solutions, new processes, and workflows to support new solutions


Go to Market Strategy

  • Work with teams across the organization to create and implement go-to-market strategies that drive demand, adoption, and revenue
  • Develop guidance on solution pricing in partnership with Senior Leadership, Analytics, Accounting & Finance, and Field
  • Partner with marketing team on customer segmentation/targeting, positioning/messaging, content, creative, and campaign execution
  • Position the field (Managers, Sales, Recruiting, and Account Management) to succeed through the development of effective training (delivered through LMS Courses and a variety of live formats) and enablement content
  • Develop thoughtful internal communications and coach the organization through roll-out using a variety of channels and formats - Live Calls, Recorded Videos, LMS Courses, Email Updates, Internal Resources Site, Job Aids, Ongoing/Ad Hoc Assistance, etc…
  • Serves as ongoing SME when it comes to solution


Project Delivery

  • Develop Project Management plan including deliverables, milestones, timeline, dependencies, and required resources
  • Engage with Senior Leadership and other stakeholders to present progress updates, align on strategic choices, and remove roadblocks
  • Actively identify and resolve risks, issues, and decisions to ensure project goals are met
  • Lead teams to cross-functional success of new solutions, driving organizational focus


The right person for this role will have the ability to:

  • Quickly learn and gain subject matter expertise on new topics; stay current in a rapidly changing environment
  • Collect, absorb, and analyze information quickly and independently
  • Develop smart recommendations, judgments and business decisions based on existing (sometimes limited) information
  • Treat the company as if it were their own, but also be accepting of guidance from Senior Leaders and cross-functional teams
  • Be comfortable with ambiguity; flexible with changing business and client needs
  • Look for ways to measure effectiveness, improve processes and performance over time
  • Operate with a bias for action; Be delivery minded with focus on both speed and quality of execution
  • Function consistently with high motivation and initiative - sets priorities and performs tasks with minimal guidance
  • Be conscientious - pay attention to the little things
  • Exhibit strong interpersonal and relationship building skills
  • Be skilled at communicating across levels and functions and working with a large number of cross-functional stakeholders
  • Influence peers and managers without authority and build consensus
  • Possess a positive “yes and” mindset and approach to problem solving
  • Excellent business writing and verbal communication skills


“The Perks:”


  • Work/life balance: we say it, we mean it
  • Generous benefits package: medical, vision and dental benefits, generous 401(k), FSA, tuition reimbursement, paid sick/vacation time and more
  • Vacation when you need it: unusually generous and flexible vacation offered (we believe in rewarding hard work as you achieve your goals)
  • Free use of company's Hawaii and Florida beach houses
  • Individualistic approach: we encourage a personal touch to your work - we don't believe in a "one-size-fits-all" approach
  • Industry reputation: as a division of Aquent, we're the world's largest creative staffing firm




Aquent/Vitamin T is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.




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