Product Marketing Manager

Signal A.INew York1Y ago

About the role - What's your purpose:


To support our ongoing expansion in the United States, Signal is looking for a technically adept Product Marketing Manager who understands go-to-market execution for B2B markets. Based out of our New York office, the role will report to the Product Marketing Lead and will play a major role in planning and executing Signal’s go-to-market strategy while also being the voice of the buyer in the US.


Key Responsibilities - What you'll be doing:


  • Help shape and develop Signal’s go-to-market strategy as part of the global Product Marketing team.
  • Own all US go-to-market launches, process and driving from conception to execution.
  • Refine GTM frameworks and tools for collaboration with global PMM team.
  • Develop US-centric company and product value propositions, product positioning and messaging that differentiates our products/features in the US market.
  • Develop a deep understanding of US market buyers and users (i.e. who buys and uses our product and why, and who doesn’t and why)
  • Be the voice of the US market buyers/users, feeding back to the wider global product team.
  • Help build and communicate compelling product offerings for target markets. This includes the product itself, its pricing, packaging and launch strategy.
  • Enable US sales by helping produce the necessary messaging, material, training, and tools to support the selling process of our products.
  • Perform competitive analysis and offer in-depth knowledge of the US market and competitors
  • Support US product content such as case studies, videos, website copy and blog posts


Requirement:


  • 3+ years in Product Marketing
  • Experience working or acting as a provider to PR / Communications market. Alternatively AdTech/MarTech markets.
  • Excellent written and oral communication skills.
  • Ability to communicate across all levels of seniority within a business.
  • Capacity to work collaboratively with cross-functional teams
  • Desire to work for a fun, fast-paced start-up on an amazing growth trajectory



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