Who We Are

RVshare is the first and largest RV rental marketplace, connecting travelers looking to experience an RV trip with RV owners interested in turning their RV into a second source of income. At RVshare you will be challenged to question the status quo, and encouraged to share new and forward-thinking ideas. Our work environment is fun, collaborative, and data-driven. We take pride in our flexible workplace and trust employees to get their work done. 

Benefits include: Company paid medical, dental, vision, STD, LTD and group life insurances, 401k, generous PTO and unlimited remote work days, company paid volunteer days, $500 annual wellness and education stipends, $250 annually to donate to causes that you care about, 3 months paid maternity leave or 1 month paid paternity leave, $1,000 annual stipend to rent an RV, and more!

Who Are You

RVshare is looking for a Senior Product Marketing Manager who is passionate about educating customers and creating customer-centric products and taking them to market. In this role, you’ll be expected to meet and exceed business objectives for product and policy launches within RVshare’s marketplace. You are responsible for developing a deep understanding of our customers and market, identifying customer and business needs and championing solutions. We will look to you to create go-to-market strategies, strong and enduring product positioning and messaging, to ensure internal and external readiness for launches and to lead the evolution of our owner base to becoming professional operators through ongoing education efforts. 

Our company is entrepreneurial and dynamic in nature, so it’s imperative that you can operate successfully both at a strategic level and at a detailed execution level. This will require you to be strategic, adaptable, analytical and strongly motivated to contribute in any way possible to ensure the success of the team, our initiatives and our customer base.

About the Role

Essential Functions and Responsibilities:

Insights and research

• Develop customer insights through quantitative and qualitative research and champion the customer experience across the broader organization
• Lead quarterly NPS studies across key customer segments and report findings and trends to rest of company.
• Perform competitive analysis and maintain an understanding of current market conditions and competitive offerings to inform product and marketing strategy
• Seek out and analyze complex data in order to inform decision-making
• Provide input into the product development process to ensure products meet and exceed customer expectations to achieve product/market fit, add business value and convey a clear and compelling offer
• Partner with rest of product team to evaluate and define business opportunities; document and communicate a clear strategy recommendation and point of view on market opportunities and return on investment

GTM (go-to-market)

• Define go-to-market strategies by product launch and across quarters including storyline, timing, channels, segmentation, goal setting and measurement
• Ensure go-to-market strategy fits within the customer journey and across various customer segments
• Own and update go-to-market playbook for launches as product releases and marketing channels evolve
• Develop and test product positioning, value propositions and messaging that resonates with the end user and document to ensure effective and consistent communication of products and policies both internally and externally
• When planning for external communications as part of a launch, create detailed briefs in partnership with marketing
• Review and provide feedback on training and marketing materials and functional-specific content created to support launches

Readiness

• Serve as the hub for GTM activities and lead readiness across the organization
• Broadcast GTM activities across the company on a weekly basis and via quarterly plans

Post Launch Adoption

• Partner with product, marketing, CS and sales to drive adoption of key products and features
• Via adoption efforts and post launch feedback loops, drive further adoption of existing products and provide customer insights to influence the product roadmap

Education

• Develop a deep understanding of our supply base, how to best reach them, and how to educate them on our products and best practices
• Devise and implement educational programs and report on initiatives and outcomes

Who you are

• 6+ years internet ecommerce experience
• 3+ years of product marketing experience, preferably B2B and B2C
• Prior experience working for an online marketplace so to understand the dynamics and objectives related to successfully serving both sides of a marketplace
• Ability to form close partnerships with product management and marketing teams and to communicate effectively and gain alignment with senior-level leadership
• Experience partnering with sales and customer support teams to become a customer authority and advocate
• Technical sophistication necessary to work effectively with product and engineering teams
• Demonstrated experience merchandising product features leading to quick adoption and lasting usage
• A validated, successful record of increasing product market share through well-executed marketing and successful delivery of go-to-market activities
• A growth mindset, a sense of curiosity and bias for action
• Strong analytical and written and verbal communication skills