Description
Our mission is to Create Delightful Human Environments.
In the great tradition of challenging the way we think about everyday essentials, the team at View has revitalized something that has not changed for centuries – the simple window – and in doing so, is transforming the largest industry in the world, real estate.
View is a technology company creating smart and connected buildings to improve people’s health and wellness, while simultaneously reducing energy consumption to mitigate the effects of climate change. View is the market leader in smart windows that let in natural light and views and enhance mental and physical well-being by reducing headaches, eyestrain, and drowsiness. Every View installation includes a 'smart building platform' that consists of power, network, and communication infrastructure. For more information, please visit view.com
If you have ever dreamed of changing the world to make it a better place - join us!
OUR CULTURE AND VALUES
We are committed to our culture. We actively use our culture in how we conduct business.
- Safety First
- Customer Centric
- Learning Oriented
- Drive for Excellence
- Communicate Directly
- Succeed as a Team
POSITION SUMMARY
Reporting to the VP of Product Management and Marketing, the Product Marketing Manager will be responsible for market analysis, messaging, and positioning, and go to market strategy for the product. This role demands an exceptionally talented, exuberant hands-on marketing expert. Success will be measured by the ability to drive awareness, market adoption, and product differentiation.
We seek a self-directed, passionate self-motivated MBA professional who enjoys the challenges of working in a fast, dynamic, and collaborative environment.
ESSENTIAL RESPONSIBILITIES
- Develop compelling product positioning for all segments, develop pricing strategies, and MRDs
- Develop and deliver product positioning and messaging function through research and analysis of the company’s markets
- Interact with customers and provide active product feedback internally
- Analyze market trends, products, and technologies in sustainable building products - determine the attractiveness of new segments
- Create succinct competitive analysis and messaging.
- Develop clear and differentiated messages and value proposition to help sales enablement - generate and refine world-class positioning materials
- Attend industry symposiums, conferences, and trade shows for supporting marketing act ivies and sales enablement
DESIRED SKILLS AND EXPERIENCE
- Architectural or building science background a bonus
- 5-7 years of product marketing experience in B2B/enterprise space a must
- Messaging and Positioning Skills: Create modern, unique, and differentiated messaging for the product. Work with corporate marketing to proliferate the messaging to all market channels sales training, webinars, social media, and briefings
- Powerful Writing: As a team member, you will be asked to create select, high-impact communications and collateral for the various consumer segments. Strong writing skills, with an emphasis on telling a clear story, are a must. You will need to be experienced and gifted in succinctly describing the business value of products and solutions
- Presentation Skills: In this role, you will present in front of both large and small groups. You should be accomplished and comfortable as a speaker
- Willing to travel ~ 20%
EDUCATION
B.S. and MBA, or equivalent experience
View, Inc. is an equal opportunity employer
View does not accept unsolicited resumes and does not compensate third parties who have not been specifically retained to conduct a candidate search or provide other contracted services.