This job posting has expired and no longer is available. Please explore other opportunities.

Product Marketing Manager

Remote New York, NY

We are looking for an experienced B2B product marketer to join our New York-based team and own our product marketing efforts. This role will involve about 75% hands-on implementation work and 25% strategy work. Our sales & marketing strategy focuses on principles of product-led growth, self-service onboarding, and low touch. Therefore, this role will grow Visor’s user base by improving our activation and retention rates by improving the user journey.


You will be the primary voice of Visor to our customers. That includes owning the language inside our product, our emails to customers, and in some of our customer success and marketing materials.


Within three months, you’ll be writing in-product copy and running our email lifecycle programs to improve our onboarding and activation rates. You’ll have established yourself as the go-to expert about our users’ needs, frustrations, and desired outcomes. You’ll have taken ownership of writing our release notes, monthly email newsletters, and email metrics reporting.

In addition, you will know our competitive landscape like the back of your hand. As such, you will create sales enablement content like case studies, competitor comparison charts, whitepapers, and more. You will also update and produce Knowledge Base content and serve as a second line of defense for customer success tickets.



Who you are:

  • 5+ years experience in B2B Software Product Marketing
  • Data-driven product marketer with strong analytical skills — you can drill down quantitative data and distill qualitative into bite-sized and actionable takeaways
  • Excellent writer and communicator — experience with in-product copy, help content, and sales enablement content
  • Able to record, lightly edit, and publish videos (of yourself and product screencasts)
  • Organized and process-driven project manager & marketer
  • Possess an intuitive product-sense — you can quickly learn a product fast enough to teach it
  • Metrics-obsessed — you can define & measures success metrics for new features, activation, and retention
  • A customer research nerd


What you’ll be doing:

  • Developing and maintaining the internal materials we use to define our market positioning, customer profiles, and go-to-market strategy
  • Creating sales enablement content like case studies, competitor comparison tables, and whitepapers
  • Writing in-product copy that users encounter during critical product moments like when users onboard, use key features, encounter an upgrade message, or receive a warning. This copy will help users comprehend core features and increase activations and conversions.
  • Establishing and refining our email marketing strategy for customer lifecycle emails and feature announcements.
  • Ensuring the Knowledge Base is up-to-date, especially as we launch new features that require documentation updates. Knowledge Base content creation will include written articles, visual assets, and recorded how-to videos.
  • Managing new feature launches and projects aimed to improve activation and retention success metrics; reporting on these projects with quantitative data



Subscribe to Job Alerts

Create Your Own Job Board WithJob Board Software by Job Board Fire