Product Marketing Manager

CoefficientRemote - United States16d ago

Overview:


We're looking for a smart, driven, curious and collaborative person who is both strategic and willing to roll up their sleeves to build an amazing company. This will be an experienced product marketer who can own product marketing strategy and execution, while also being able to wear multiple hats to build out the marketing function. This is a high impact role with the opportunity for a lot of ownership.


Responsibilities:


  • Utilize knowledge of market, buyer, product, product strategy & competition to empower sales and marketing teams
  • Develop positioning, messaging, competitive differentiation & go to market strategy
  • Assist in the development of pricing strategies
  • Identify and map personas and buyer journey's
  • Drive product & new feature launches and ensure readiness internally & externally
  • Create data sheets, whitepapers, website copy, documentation, how to's, explainer and product videos
  • Work with customers to develop use cases, testimonials and case studies
  • Translate technical details into benefits for the customer
  • Create competitive comparison pages, vertical pages, solution pages, FAQ pages
  • Own website content and optimization


Requirements:


  • BA degree in marketing, business or related field (MBA a plus)
  • 5+ years of B2B marketing experience and 3+ years in product marketing
  • Demonstrated ability to analyze a market and create effective personas and buyer journey's
  • Proven ability to develop compelling sales and marketing collateral
  • Working knowledge of marketing automation, analytics and campaign execution
  • Excellent verbal and written communication skills
  • Strategic thinker with the ability to integrate creativity
  • Highly analytical, data driven and goal-oriented
  • Entrepreneurial spirit and a general 'do what it takes' mentality


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