In 2021, we are pursuing our ambitions to continue to enable organizations' digital transformation. We are looking for our new Product & Solutions Marketing Manager II to join Axway's family. Are you ready? Join us now!!!
Together we can. Together we will. Axway is an enterprise integration company that's been around for over 20 years to digitally transform enterprises of all sizes - more than 11,000 in 100 countries at last count. Axway revitalizes heritage IT infrastructures to enable brilliant digital customer experiences, unlock new business innovation and capabilities, and put companies on a secure, future-proof path for growth.
You'll exchange ideas with a culturally rich global community of over 1,800 members who connect remotely or show up onsite in virtually every time zone on the planet. And you'll have the support and camaraderie of your Axway leadership and colleagues to serve as a reminder that you're not alone on your journey, and that every day, you've taken one more step forward. With Axway, you'll go far because we're better together. Learn more: www.axway.com.
Responsibilities
- Develop a differentiated message and story for Axway’s iPaaS solution and drive its inclusion and adoption into the Amplify platform Go-To-Market
- Provide content needed to fuel the customer’s success journey along the funnel (Thought Leadership assets, White Papers, Value proposition slide deck, blogs, Twitter, LinkedIn...)
- Provide strategy and content for sales enablement and develop solution selling materials.
- Influence the product development process by capturing market requirements through customer engagement, analyst interactions, and analysis of market and competitive trends.
- Lead cross-functional teams to successfully accomplish projects
- Set themes, messaging and strategy for integrated marketing across the marketing function
- Management budget for asset creation in support of pipeline build
Projects
- Enable sales to position and drive adoption of our Application Integration solution
- Develop and launch targeted use cases for key personas
- Develop and execute strategy for vertical partnerships and ecosystems to drive vertical solutions and adoption
- Lead a team to implement user journey paths to proficiency for Application Integration
- Competitive SWOT and positioning
- New product launch
Expected results
- 100 new companies with over 200 successful trials for Application Integration within 3 quarters of on-boarding
Qualifications
- 3-5 years experience in product marketing/management for B2B technology products/services
- Excellent verbal and written communication skills
- Successful product launch
- A relevant university degree in Business/Marketing/Communications/Sales or other related study, or equivalent work experience, is required
Axway is an EEO and AA Employer