Product Marketing Manager
Product Marketing Manager
The Product Marketing Manager – Non-Depository Lending will be responsible for the positioning, messaging, and go-to-market strategy for MeridianLink’s solutions for finance companies and other non-depository lenders. You’ll evangelize your solution(s) to our clients and prospects, direct sales team, and channel partners with captivating content, tools, and programs. All the while, creating and driving demand for new logos. In short, you’ll act and be viewed as the “CMO” of your product(s).
Responsibilities
o Positioning & Messaging – In collaboration with Product Management, you’ll create the value story of your products. You’ll identify the challenges of our prospects and clients and articulate the value of MeridianLink’s loan origination software capabilities and solutions expressly for finance companies and other non-depository lenders. Develop compelling positioning and differentiation and express it through informative and engaging content, presentations, campaigns, and sales & marketing tools.
o Go-to-Market Strategy & Commercialization – In collaboration with Product Management and Sales, you’ll define, develop, manage, and iterate the GTM strategy and tactics for your product(s). In partnership with your Marketing colleagues, develop demand creation and generation campaigns that contemplate and incorporate your deep understanding of our non-depository lender prospects and clients and their specific buyers’ journey. You will also have the opportunity to lead cross-functional launches of new enhancements, capabilities, and solutions.
o Sales & Buyer Enablement – Proactively create and deliver needle-moving content, tools, and training to Sales and channel partners that map to the buyers’ journey and ensure that all stakeholders have the information and content they need when and where they need it to help make well-informed decisions. You’ll become the primary resource for all competitive intelligence and insights for your portfolio by gathering, synthesizing, and making actionable competitor information including product development, positioning, overall GTM strategy.
Qualifications
- The ideal candidate will have 3-5+ years of experience in financial technology, software, or services marketing with at least 2-3 years in a product marketing or similar role.
- Ability to think strategically, analytically, and creatively as well as the ability to execute and effectively drive results.
- Ability to influence and collaborate with internal team members, clients, and partners.
- Excellent analytical, communication, and presentation skills; must be detail-oriented with a bias for action.
- Team player with a collaborative approach who identifies opportunities to share wins and recognition.
- Education and Background
- Bachelor’s Degree in Business Administration, Marketing, Communications, or related field of study.
- Previous experience working with loan origination software or similar SaaS platforms required.
- Previous experience working with non-depository lending organizations such as finance companies.
- Excellent PC skills in Word, Excel, and PowerPoint.
MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments.
MeridianLink is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law.
MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.
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