What You'll Do
- Develop cohesive positioning, messaging, competitive differentiation, pricing and, packaging strategy for Olo’s Order product suite and associated partnership channels
- Lead go-to-market strategies and campaigns that promote awareness and adoption of Order products and features that align to Olo’s overall vision in delivering a world where every restaurant guest feels like a regular
- Oversee how the Order products are advertised, discussed in press releases, represented in white papers, and seen by the public
- Partner with Order Product team to develop product briefs that go through the product development cycle detailing scope, goals and overall direction of product
- Be the Order product roadmap subject matter expert with a deep understanding of the total addressable market, competitors, and market needs with an emphasis on understanding the buyers and users of our products
- Collaborate with Order Product Management, Design, Engineering, Sales, Sales Engineering, Marketing, Partnership and Customer Success to push product innovation to match market and customer needs
- Partner with sales enablement and partnership teams to train go-to-market teams t (i.e. training and educating these teams on the go-to-market plan, value propositions, positioning, messaging, and differentiation)
- Work with Marketing team members on product campaigns, customer segmentation, and overall campaigns calendar
- Orchestrate execution of all Order product communications including collateral, web content, email announcements and campaigns and content
- Partner with Olo’s customers to develop compelling case studies that showcase the product value proposition in action
- Work with Order Product Management to track performance and adoption rates of Olo's products to provide ongoing improvement plans
What We'll Expect From You
- 4+ years of SaaS product marketing experience or a growth-stage software technology company, payment and restaurant digital experience a plus
- Experience in product release readiness, including developing and launching SaaS marketing materials that promote broad-reaching awareness of products and features, is essential.
- Strong project management acumen and the ability to be a self-starter, set priorities, and collaborate with different elements of a business organization
- Ability to think strategically about issues, leading to thoughtful recommendations and action plans
- Excellent written and verbal communication with demonstrated capability of authoring industry and product-related blogs, white papers, and presentations
- A highly motivated, proactive individual that can work in fast-paced environments with the ability to prioritize and pivot quickly