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Product Marketing Manager

Bizzabo is seeking a Product Marketing Manager to join our innovative Marketing team! In this role, you will contribute towards the development of the positioning, messaging, and go-to-market strategy for products that empower unique experiences at every event. You will collaborate with other departments on product launch and promotion strategy to communicate the value of Bizzabo's product to internal and external audiences.


Bizzabo is the leading event success platform for in-person, virtual, and hybrid events. Bizzabo’s all-in-one event software helps companies measure, manage, and scale events towards key business outcomes—empowering every organizer, marketer, exhibitor, and attendee to unleash the power of professional events. Bizzabo powers events for brands like Amazon, Electronic Arts, Financial Times, Forbes, Siemens, and Salesforce, to name a few. The company was founded by Boaz Katz, Alon Alroy, and Eran Ben-Shushan, and has hundreds of Bizzaboers working around the globe.


What you’ll be doing: 

  • Assist in the development of Bizzabo’s go-to-market programs by segments, personas, verticals
  • Define and own messaging and market differentiation per target audiences
  • Manage the product and solution launch cycle and create collateral to bring new features to the market
  • Produce sales and customer enablement resources and trainings
  • Produce thought leadership and product-related materials
  • Assist the marketing team in planning and executing demand and lead generation campaigns
  • Produce customer lifecycle and customer marketing content to drive product adoption
  • Research and report on our competition and industry trends
  • Partner with field enablement teams to ensure go-to-market teams are able to effectively position and sell solutions and win competitive deals

 

Who you are: 

  • 4-5 years of experience in product marketing
  • Experience managing the entire product marketing function
  • Experience in developing presentations and messaging
  • Demonstrated expertise in writing short- and long-form product marketing content
  • Proven ability to produce high-quality output under tight deadlines, with minimal guidance
  • Proficiency writing about technology solutions, ideally for a marketing persona
  • Excellent verbal, written, and interpersonal skills
  • High attention to detail


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