Pluralsight is seeking a Product Marketing Manager to help bring our technology learning platform to market which will help businesses transform their technology strategy and close the tech skills gap. We need someone who is energized by partnering with Product, Marketing and Sales leadership to create compelling strategies that drive the business and shake up the market. The ideal candidate has a persuasive communication style combined with outstanding business acumen and a creative streak. You would be responsible for market research, use cases, value propositions, buyer personas, segment messages and product launches.
Who you’re committed to being:
- A leader in managing and executing strategic marketing decisions that drive increased engagement and revenue
- A self-starter. You like to understand the expected outcome, get the context, and then work entrepreneurially to get it done
- Comfortable managing and executing the strategic product marketing plans to drive revenue
- A collaborator that will bring people and teams together to meet objectives
What you’ll own:
- Take a lead role in managing and executing the strategic product marketing plans to drive revenue
- Conduct ongoing market research to inform our segmentation, positioning, messaging, and lifecycle strategies
- Monitor performance metrics including revenue, pricing, deal size, sales cycle, markets and sales opportunity targets
- Develop the sales and training materials for select markets/products
- Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive results for the marketing and sales organization
- Serve as a key stakeholder on the product launch team, owning and delivering on the go-to-market plan
- Collaborate with marketing and product teams to find amazing customer stories and turn those into compelling content pieces
- Be a product evangelist and spokesperson communicating with internal audiences (sales, sales engineering, product, business development, engineering, etc.)
- Represent Pluralsight to external stakeholders (customers, press, analysts) through social media (twitter, blogs, etc.), interviews, webinars, analyst briefings, etc.
Experience you’ll need:
- Developing go-to-market plans and strategies that generate business impact
- Exceptional written and verbal communication skills
- Presenting information clearly and comfortably
- Working in a rapidly-changing environment
- Learning technical topics and products
- Analyzing data and structuring information
- Storytelling in a way that creates clarity and drives action
- Working collaboratively within teams and across functions