AdTheorent is the leading predictive advertising platform utilizing machine learning to make advertising more effective. The Company’s machine learning technology combines trillions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
Smart, self-motivated, creative and ambitious people thrive at AdTheorent because each person has a real opportunity to affect the outcome of our business, every day.
Overview:
AdTheorent is seeking a Product Marketing Manager to develop product positioning, messaging, and external sales collateral about our platform and products for our managed service & self-service offerings.
Responsibilities:
- Work closely with the Sr. Director of Product Marketing to build go-to-market plans for new products and offerings
- Create product materials that distill complex machine learning products into clear, concise value propositions
- Tailor product offerings and materials for key advertiser industry verticals
- Develop case studies from successful campaigns and ensure that they are updated on a regular basis
- Become an expert in AdTheorent’s value proposition, product offerings, and competitive landscape
- Collaborate with multiple departments to develop internal training materials and product documentation
- Track and evaluate product and package sell-through to optimize materials and future offerings
- Assist thought leadership, research, and market education requests for agencies and brand clients
- Support product marketing requests across multiple departments
Desired Skills and Experience:
- BA/BS degree with 4-6 years of digital marketing or SaaS experience, ideally in an advertising-supported business
- AdTech experience preferred
- Excellent verbal and written communication skills with expertise in PowerPoint
- Strong understanding of the programmatic ecosystem and advertising landscape
- Proven success in a fast-paced environment with an ability to manage multiple projects simultaneously
We are an Equal Opportunity Employer and seek to foster community, inclusion and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.