Product Marketing Manager

Beaverton, OR

Job Title:  Product Marketing Manager

Department:  Marketing 

Reports To:  Director of Marketing

FLSA Status: Exempt


The primary goal of the product marketing manager is to create demand for our new and existing products through effective positioning, messaging, and marketing programs. This position is also in charge of shortening the adoption cycle and ensuring our market intelligence and customer understanding research is up to date.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

This position works cross-functionally with product owners, product managers, tech support, business development and across the marketing team to develop market strategies, value propositions, messaging, and training for product launches and hero products. 

  • Go to Market Planning - Create full go-to-market plans for hero products and smaller go-to-market plans for ancillary products. This includes the development of competitive analysis, value propositions, messaging tiers, buyers’ journey, etc. Managing the creation, team input, team, and stakeholder communication, and handing off to execution teams. Maintain visibility into execution and results to ensure go-to-market plans are successfully deployed and sales goals are met. 
  • Project Management – Support the marketing team with project management of go-to-market plans, campaigns and projects, as needed. Communicates schedules with marketing team members, key stakeholders, and cross-functional partners.
  • Key message development – Develops key messages to support the go-to-market plans and strategic direction of the Vernier brand. Trains staff in the organization to ensure messages are understood and disseminated properly. 
  • Collaboration – Collaborates across the marketing team to ideate promotions to build awareness, events to drive demand, engagements to nurturing of customers, and cross-sell opportunities. Works to understand the customer journey and to shorten adoption timeframes. Participates in regular PR meetings, providing input and recommendations for specific product lines
  • Research - This position is the expert on our buyers, who they are, how they buy, why they buy, and their buying criteria. Regularly coordinates or leads market research. Is able to identify market trends and lead market trends. Lead research on segmentation and analysis of the market. Understand and document the buyer's journey, including where prospects get information and their decision-making drivers. Develops and updates the competitive landscape for our organization and hero products. 
  • Value Propositions – Develop value propositions for all Vernier products and services, fine-tuning existing value propositions for key products. 
  • Measurement – Works with demand gen and marketing leadership to establish KPIs and metrics to be measured and help develop dashboards. Assess the effectiveness of marketing programs that support products on an ongoing basis and work with other teams to communicate results and fine-tune plans. 
  • Acts as a Vernier representative at education trade shows throughout the year. This includes collecting competitive intelligence, interacting with educators at the booth, and speaking with members of the press if applicable. 
  • Provides stellar customer service by maintaining professional working relationships with internal and external customers. 
  • Maintains regular and punctual attendance in accordance with scheduled work hours.
  • Works under limited supervision. Relies on extensive experience and judgment to plan and accomplish goals. A wide degree of creativity and latitude is expected. Education market experience preferred.


This job has no supervisory responsibilities. 


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  • High business acumen, able to create compelling business arguments. 
  • High levels of ownership, responsibility, and initiative. 
  • Excellent interpersonal, communication, time management, organization, and follow-through skills. 
  • Highly skilled at working under pressure, with interruptions, to meet established deadlines.
  • Strong time management skills, rarely misses deadlines, and has ongoing, transparent communication with stakeholders. 
  • Maintains a positive and team-oriented environment.
  • Strong attention to detail and organizational skills are an essential job function.
  • Knowledge and experience in the education market is required. 
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large groups, and a solid writer.


Bachelor's degree (B.A. or B.S.) from a four-year college or university preferred, and 5 years minimum of direct experience.



Ability to read and interpret technical and scientific journals. Ability to communicate both in writing and in person with science and STEM teachers, from elementary teachers to graduate school instructors. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of an organization. 


Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra, geometry, and statistics. 


Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. 


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; sit; use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 35 pounds. 


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

The noise level in the work environment is typical of an open-cubicle environment.

Vernier Science Education is an equal opportunity and affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans status, sexual orientation, gender identity, or any other characteristic protected by law. 

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