i-Sight creates powerful software to uncover, investigate and prevent incidents, fraud and other misconduct. Our customers include AFLAC, Hello Fresh, Twitter, Electronic Arts, Red Bull, and companies across the world.
i-Sight is looking for a creative, experienced marketer to dig deep into our target markets, talk to customers, build personas, deep-dive into competitive research, stay on top of industry news, and discover ultra-specific customer pain points, solutions, and new positioning to get an edge in our market.
The ideal candidate will help create landing pages, screenshots, GIFs, product videos, sales enablement, and constantly find creative ways to demonstrate the value of the i-Sight product to customers.
The Product Marketing Manager works closely with the marketing team, collaborates closely with the Product team and Sales team, and owns the positioning and messaging of the product across the organization.
Main Responsibilities:
Learn and understand the various audiences that use i-Sight products
- Research industry trends and conduct competitive analysis to brief Marketing, Sales, and other teams.
- Talk regularly with customers/analysts/experts in the field to better understand customer pain points and how i-Sight can solve them.
- Create persona guides, battle cards, internal presentations to share with Sales, Marketing, and Product teams.
Help build products that solve customer problems
- Working regularly with Product Manager and implementation teams to help them ensure product roadmap and implementations solve the right customer problems
Create Demand for products
- Update the website, product videos, screen shots, landing pages, and other assets to address specific buyer pains.
- Help content team identify hot topics in various industries
- Help advertising team determine where to spend ad dollars, help update ad copy & landing pages for specific markets.
- Attend trade shows, present solution offerings, or coach other i-Sight team members to present
Create sales enablement to ensure our Sales and Marketing departments know how to sell offerings:
- Product pitch decks
- ROI/Buyer’s guide
- Sales training and demos of new solutions.
- Help build demo environments for various segments
- Help produce feature videos and product overview videos
Qualifications:
- Have 4+ years' experience in Marketing and two years in a Product Marketing role
- Be a great communicator, be comfortable speaking in front of groups, and have solid writing skills.
- Be a self-starter, comfortable finding new/unorthodox ways to research, confident speaking to experts, customers, and anyone else that can support us.
- Be willing to collaborate (and debate) with stakeholders across multiple departments.
What’s In It For You?
- Work with a creative, dynamic, close-knit team with full creative control
- Frequent team building events and activities
- Half day Fridays in the summer and extended holiday break in December
- Casual and flexible work environment
- Company-paid benefits plan and additional company perks
About i-Sight
i-Sight creates powerful software to uncover, investigate and prevent incidents, fraud and other misconduct.
We offer a flexible work environment that supports learning and advancement, where your contribution is directly linked to your success. We have lives outside of work, and we understand that you do too. We believe that a healthy work-life balance fosters healthy, happy employees who enjoy coming to work.
i-Sight approaches hierarchy and collaboration with a smaller company’s mindset allowing all staff to contribute at all levels. We want employees to feel like they are all valuable, contributing members of the i-Sight team.
At the head office in Ottawa, you can expect to enjoy collaborative workspaces, an in-office pool table, golf simulator, large kitchen and more!
Please note, at this time all positions will be working remotely until such time as the organization feels it safe to return to an in-office environment. Ability to work from home and have designated workspace will be required.
Selected candidates will be contacted through our BambooHR system, please don’t forget to check your junk mail!
i-Sight is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected factors as applied by Canadian law. Accommodations are available on request for candidates taking part in all aspects of the selection process.