Product Marketing Manager

ServiceTrade is seeking a Product Marketing Manager who has experience in messaging & positioning, competitive programs, product launches, and Go-to-Market planning. In this role you’ll be the lead storyteller responsible for positioning the ServiceTrade platform for the various personas and industries we serve. 

You’ll also work closely with the Vice President of Marketing and create partnerships with each member of the marketing team. You’ll find success in this role by helping the marketing team drive efficiency in the execution of programs and campaigns.

Job Duties

• Work closely with ServiceTrade product teams to understand what we build, who we build for, how we meet their market requirements, and develop Bill of Materials for New Product Launches 
• Implement GTM strategy and craft customer-centric messaging for our products
• Conduct market/competitive research, gather sales feedback and interview customers to develop a deep understanding of our key personas and industries 
• Develop enablement programs so our SDR, BDR, Sales and Account Management team know how to position products and services for maximum customer value and satisfaction
• Create materials & demos for our sales teams
• Provide product positioning, demos, and roadmap vision for analyst engagements
• Execute complex projects and content development from start to finish that includes multiple stakeholders and channels, and establish ways to measure and learn from content and assets
• Work closely with Demand Generation and Customer Marketing teams to reach audiences, and generate pipeline

• 5+ years of Product Marketing experience in B2B SaaS.
• Strong communication and data storytelling skills with the leadership team and peers.
• Ability to go deep into the technical products, and create compelling, customer-centric messaging that resonates with technical buyers
• Stand out verbal, written, visual/presentation, and demo skills
• A demonstrated mix of creative and analytical skills; proven ability to succinctly synthesize research and provide recommendations in a clear, digestible way
• Excellent planning, project management, time management skills. 
• Strong problem-solving skills - ability to think creatively, use sound judgement, and be bold when making business recommendations and decisions.
• Previous start-up experience is a huge plus
• BA or BS degree; MBA a plus

A few things you'll want to know:

What does ServiceTrade do?

ServiceTrade makes web and mobile SaaS applications for commercial service contractors. Our customers provide inspection, maintenance, and repair services to commercial and industrial facilities to keep them safe, fully operational, and compliant. ServiceTrade began in 2012 and now serves more than 800 commercial service contractors that manage more than 12,000 skilled technicians across the US and Canada.

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It's why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We've transitioned from a start-up to a scale-up - that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our Meet the Team page.

What kind of benefits do you offer?

• Paid vacation, paid holidays, and paid sick days
• 401(k) with up to 2% employer match
• Health, vision, and dental insurance
• Optional supplemental insurance policies for things like accidents, injuries, hospitalizations, or cancer diagnosis and treatment
• Life insurance, AD&D, and long- and short-term care policies
• FSA and DCFSA - pre-tax flexible spending accounts

Want to know more?

Go ahead and apply! Let's get to know each other.