Product Marketing Manager

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to make PR pros more successful by providing them with technology to find journalists to pitch, monitor media, quantify their impact and work more efficiently with their teams.

Self-funded, quickly growing, and remote-first, Crain’s named Muck Rack one of the best places to work in 2019 and 2020. We value resilience, transparency, ownership, and customer devotion and infuse these values into everything we do.

Muck Rack is growing quickly, and we’re looking for a creative and customer-focused Product Marketing Manager to join our team and make a big impact.

Our first ever Product Marketing Manager will help usher our product and organization into its next stage of growth. You might be an ideal candidate for this role if you have experience learning a product and market inside and out, positioning offerings to a wide variety of audiences and working cross-functionally to improve a company’s market position.

You are passionate about transforming the public relations and journalism industries, mastering new marketing tactics and technologies, and wearing multiple hats to drive positive awareness, engagement and business outcomes.

What you’ll do:

Messaging and positioning: Devise and implement strategies to grow Muck Rack's market position. Craft and evangelize value propositions for features and functionality across personas, use-cases and industries
Customer marketing: Partner with customer success and account management on campaigns that create and enable customer champions
Sales enablement: Produce tools and materials (e.g. decks, datasheets, case studies, and competitive battle cards) that help customer-facing teams effectively deliver our value proposition, product capabilities, and competitive differentiation to prospects and customers
Competitor and market intelligence: Stay on top of competitor announcements, conduct regular competitive research on other products and companies in our industry and ensure the marketing, sales, customer success and product teams get the information and perspective they need to execute effectively
Product launches: Coordinate and project manage marketing and sales campaigns to bring new features and capabilities to market
Thought leadership: Partner with content marketing to create thought leadership assets, proprietary research, and surveys

More about you:

At least 5 year of experience on a B2B SaaS marketing team
Strong writer and editor who is able to tell a compelling story and deliver content that drives engagement
Clear, concise and creative communicator
Excellent project manager with experience managing an editorial or marketing content calendar
Comfortable using data to inform decisions and tell stories
Basic design experience (e.g. Canva, Photoshop) or video experience is a plus
Experience with any combination of our tech stack, including Hubspot, Intercom, Heap, and Gong would be a bonus

More about us:

Muck Rackers work to make journalists, PR pros, and marketers more successful.

Self-funded and growing quickly but sustainably, we have the freedom to build forward-thinking products, put our customers first, and offer an inclusive culture that welcomes diverse perspectives.

We enjoy the flexibility to work where we’re most productive and stay connected no matter where we’re located. We each have an impact on our continued growth and success, and we all take pride in the work we do to drive the company forward.

Benefits of Working at Muck Rack

Flexible remote-first company
Off-the-grid vacation
401(k) plan with employer contributions
Health, dental and vision insurance
Flexible spending account
Access to OneMedical, 24/7 Virtual Care, and an Employee Assistance Program
Paid parental leave
Commuter benefits
Discounted gym & bike memberships
Opt-in disability and life insurance
Subscription to Learning & Development platform
Self funded means we have the freedom to build forward-thinking products and put our customers first
Inclusive culture that listens to and welcomes diverse perspectives

Muck Rack encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process.