Product Marketing Manager

Join Unity’s dynamic industry product marketing team and play a key role in shaping the future of real-time 3D solutions across industries such as manufacturing, retail, automotive and more. You’ll define and execute go-to-market (GTM) strategies, craft compelling value propositions and messaging, and develop content that supports sales, campaigns, and GTM initiatives.This role offers the opportunity to significantly influence how Unity’s industry solutions are positioned and communicated to diverse audiences.

Key Responsibilities:

• Positioning & Messaging: Develop and refine differentiated messaging and positioning for Unity’s industry solutions that resonate with target personas and address specific industry challenges.
• Sales Enablement: Create and maintain high-impact sales enablement materials, including presentations, solution briefs, case studies, and competitive analysis, to empower the sales team in engaging with prospects and customers.
• Content Development: Produce various content types—such as blog posts, videos, and webinars—that align with the buyer’s journey and support GTM initiatives.
• Market Research: Conduct in-depth market research to understand industry trends, customer needs, and competitive dynamics, translating insights into actionable strategies that drive Unity’s market leadership.
• Cross-Functional Collaboration: Collaborate with sales, product management, and campaign teams to develop integrated marketing strategies that drive adoption and growth of Unity’s industry solutions.
• Campaign Support: Contribute to the planning and execution of digital marketing campaigns, events, and other demand generation activities that amplify Unity’s industry presence and thought leadership.

Requirements:

• Experience: 5+ years of experience in product marketing, with a strong focus on positioning, messaging, sales enablement, and market research. Experience in B2B tech marketing, particularly within industries like manufacturing, retail, or automotive, is desirable.
• Communication: Exceptional writing and communication skills, with the ability to craft clear and compelling narratives for technical and business audiences.
• Strategic Thinking: Proven ability to develop and execute strategic marketing plans that drive measurable business outcomes.
• Collaboration: A team player with excellent interpersonal skills and the ability to work effectively across departments in a fast-paced environment.
• Time Management: Strong organizational skills with the ability to manage multiple projects and prioritize tasks to meet deadlines.
• Adaptability: Comfortable with ambiguity and able to pivot quickly in response to changing market conditions or company priorities.

Why Unity?

• Innovation: Work with cutting-edge technology that is transforming industries.
• Impact: Contribute to a mission that empowers creators and drives innovation across diverse sectors.
• Growth: Join a team where your contributions are valued and where you can grow both personally and professionally.