Product Marketing Manager

Why work for us?

Are you a forward-thinking individual who wants to work at the cutting-edge of technology? Do you want to join a winning organization that is pioneering digital transformation around the globe? This is your opportunity to join the Flybits team today!

Named by LinkedIn Top Startups and Canadian Innovation Exchange Top 10 as one of the hottest high-growth global companies to work for in the country, Flybits enables our customers in financial services to provide hyper-personalized experiences through the power of data science and context-aware computing. Some of our recent accomplishments include:

Canada’s Top 50 Fintech Companies by Digital Finance Institute

2019 Technology Fast 50™ award winner by Deloitte Canada

LinkedIn Top 15 Startup

Canadian Innovation Exchange Top 10

What is the opportunity?

Flybits is looking for an experienced Product Marketing Manager that shares a common vision on how technology fits into our lives.

As an integral member of the Product Marketing team, you will be responsible for ensuring that we are properly positioned in the market while conveying a clear and consistent narrative. You will also be responsible for disseminating that narrative internally. This means a great opportunity to work closely with the Product Managers, providing feedback and facilitating research as appropriate. Other close counterparts include the sales and marketing teams, to participate in GTM strategy, pricing, solution creation, competitive intelligence, sales enablement, sales training and market research

Success in this role will be measured on your ability to effectively communicate and strategically position our product. In order to accomplish this, you will need to know our product and our direct/indirect competitors’ products and what the market wants. Effective communication, collaboration and organization skills will be essential in ensuring success in this role.

What will you do?

Experience with buyer personas, buyer journey’s, etc.
Support our service design methodology by assisting in documenting our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make.
Maintain a clear understanding of our market and know our buyers, who they are, how they buy, and their buying criteria.
Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
Become an expert on our competition and how they are positioned while staying up-to-date on their changes.
Closely follow emerging technology, consumer, and societal trends, and identify/present opportunities from which Flybits can engage and benefit.
Contribute to our content marketing strategy with insights, thought-leadership and research.
Understand and support our sales channels; train them on the problems we solve for our buyers; develop internal/external collateral and teach them how and when to use it.
Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
Work with business development to identify target accounts based on market-fit.
Act as the primary thought leader for the products you support externally, including participating in speaking engagements and written works.
What do you need to succeed?

Must-Have’s:

Bachelor's Degree in business, marketing, engineering or equivalent experience desirable
Minimum 3-5 years of experience in a marketing/product position within a SaaS business.
Excellent computer skills — Google Docs (Sheets, Presentation, Docs, etc.).
Enterprise SaaS experience preferred
Excellent presentation, spoken and written skills
Self-motivated, resourceful and entrepreneurial-minded.
Compelling product messaging curation, positioning and product marketing strategies and launches for an enterprise SaaS platform.
Effective at project management and keeping to deadlines as well as coordinating and collaborating cross-functionally.
Analytical mindset with the ability to define and measure the success of projects/campaigns.
Strong understanding of product lifecycle and methodologies.
In-depth understanding of selling SaaS/PaaS to the enterprise; sales cycles, various sales stage, deal qualification, etc.
Previous experience in Financial Services is a significant asset.
Comprehensive knowledge of GDPR, PSD2, and open banking is a significant asset.
Proven ability to influence cross-functional teams - the ability to influence and work collaboratively with sales, marketing, and Product Management is especially important

What do we offer?

The opportunity to join a forward-thinking company surrounded by a collaborative team of innovative thinkers
A rewarding career path with diverse and global opportunities for professional development
A competitive compensation and benefits package
Internal training to support your growth and enhance your skills: generous learning and development budget for our employees to attend conferences, classes and other events
Flexible remote working options
Generous vacation policy
Access to employer bonus programs
Your choice between Mac and PC to customize your work station

Due to the current state with COVID-19, we will conduct all interviews in a distributed manner using applicable third-party software where needed and using visual interface tools such as Google Meets and Zoom. Our intention is to respect everybody's need for safety and adherence to social distancing.

About Flybits:

Flybits empowers enterprises to connect with their customers more meaningfully through micro-personalized experiences, powered by contextual data. Flybits aggregates disparate sources of relevant public and proprietary data without technical hassle, enabling Fortune 500 organizations to build sophisticated and evolving customer engagement programs with ease. Leveraging unique and patent-protected AI and machine learning capabilities, experiences created through Flybits become increasingly effective in delivering success. From driving product awareness to offering virtual concierge-style services, enterprises across the globe are using Flybits to add significant value to the lives of their customers and preparing themselves for the new data economy.

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Flybits is an Equal Employment Opportunity Employer. Employment, recognition and advancement at Flybits are based solely on individual merit and qualifications directly related to professional competence. We provide equal opportunity regardless of race (though currently, we hire only humans), color, gender, ethnicity, ancestry, national origin, age, religious affiliation (or lack thereof), sexual preference or orientation (or lack thereof), pregnancy status, medical condition, marital status, or any other characteristic protected by law.

We will also make all reasonable accommodations to comply with the Americans with Disabilities Act (ADA) and similar Canadian, State, and Provincial disability laws