This job posting has expired and no longer is available. Please explore other opportunities.

Product Marketing – Healthcare Tech Leading The Way For Change!

Remote

Company Description:


We are working with an ambitious, financially strong, mid-stage B2B growth company that continues to expand with strong customer retention and new customer acquisition. This company is doing something a bit different in the healthcare / tech space, and their solutions are certainly resonating in the market! The company is searching for a new Product Marketing professional to be part of the team focused on a set of new products. It is a great time to join this new age industry leader and put your mark on its future product offerings. This job can be 100% remote or hybrid – your choice. If you are 100% remote, please be willing to work on East Coast time.

 

Primary Job Responsibilities:

  • Develop a comprehensive understanding of the target customer.
  • Execute focused messaging and competitive analysis that will be used to make strategic decisions on the product direction.
  • Design and execute go-to-market strategies for new service offerings in collaboration with cross-functional teams.
  • Deliver quality messaging and positioning that resonates with various audiences across web, social, print, and other digital assets.
  • Develop marketing collateral, graphic design, copywriting, and other presentations/work as needed with internal resources and agency partners. 
  • Establish key performance metrics to benchmark marketing initiatives.


Job Requirements:

  • BA/ BS Degree
  • 5+ years of experience in product marketing with a focus on B2B products. Experience in bringing new products and services to market is an added plus.
  • Ability to understand data and make decisions and recommendations based on analysis. 
  • Customer research skills: Strength in performing customer research and analysis using various methods to gather insights to create compelling messaging and go-to-market strategies.
  • Adept at writing clear, concise, and engaging copy for different mediums that effectively resonates with various audiences.


Subscribe to Job Alerts

Create Your Own Job Board WithJob Board Software by Job Board Fire