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Product Marketing – Healthcare Tech Leading The Way For Change!


Company Description:

We are working with an ambitious, financially strong, mid-stage B2B growth company that continues to expand with strong customer retention and new customer acquisition. This company is doing something a bit different in the healthcare / tech space, and their solutions are certainly resonating in the market! The company is searching for a new Product Marketing professional to be part of the team focused on a set of new products. It is a great time to join this new age industry leader and put your mark on its future product offerings. This job can be 100% remote or hybrid – your choice. If you are 100% remote, please be willing to work on East Coast time.


Primary Job Responsibilities:

  • Develop a comprehensive understanding of the target customer.
  • Execute focused messaging and competitive analysis that will be used to make strategic decisions on the product direction.
  • Design and execute go-to-market strategies for new service offerings in collaboration with cross-functional teams.
  • Deliver quality messaging and positioning that resonates with various audiences across web, social, print, and other digital assets.
  • Develop marketing collateral, graphic design, copywriting, and other presentations/work as needed with internal resources and agency partners. 
  • Establish key performance metrics to benchmark marketing initiatives.

Job Requirements:

  • BA/ BS Degree
  • 5+ years of experience in product marketing with a focus on B2B products. Experience in bringing new products and services to market is an added plus.
  • Ability to understand data and make decisions and recommendations based on analysis. 
  • Customer research skills: Strength in performing customer research and analysis using various methods to gather insights to create compelling messaging and go-to-market strategies.
  • Adept at writing clear, concise, and engaging copy for different mediums that effectively resonates with various audiences.

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