Product Marketing Manager
We are searching for an experienced Product Marketing Manager (PMM) to join our marketing team. The PMM will act as a liaison between the product team and sales, support, PR, and others. Our ideal candidate is a self-starter, keeps up-to-date with the industry and competitive landscape, and is able to work closely with multiple teams to support a successful two-way product marketing strategy. This person will have the full support of the marketing team, including internal video, design, and content resources.
To be successful in this role, this person should be passionate about marketing, with at least 5 years of product marketing experience in a SaaS environment.
Responsibilities:
- Oversee product adoption marketing initiatives (in-app and beyond)
- Improve user adoption rates across the board
- Craft the launch and go-to-market plans for product releases/announcements and manage its cross-functional implementation across sales, marketing, product, and operations
- Work with various teams to manage successful beta programs
- Stay up-to-date on our platform(s), company, competitors, and overall market
- Share this knowledge internally
- Understand technical aspects of our platform and simplify the complex internally and externally (website, sales enablement, content, etc)
- Use expert storytelling to communicate the value and benefits of our solutions in addressing customer needs and problems
- Guide internal and external product trainings
- Leverage analytics to regularly report on success factors and KPIs related to product adoption and onboarding
- Own our NPS process and coordinate between sales, marketing, and support teams
- Establish and maintain consistency and alignment across all teams and communication
- Stay on top of the marketing and ecommerce landscapes to develop product positioning that identifies key selling points and differentiates our platform in the market
- Keep an eye on customer conversations, engaging wherever possible
- Share aggregate feedback with the product team (from NPS, external review sites, reddit threads, etc.)
Qualifications
- 5+ years of Product Marketing experience (SaaS preferred)
- Bachelor’s degree or higher
- Previous experience with product launches and announcements
- Must have experience with onboarding/ product adoption platforms (Userpilot and/or Beamer experience is a plus)
- Strong analytical, planning, organizational, and time management skills
- Able to adapt quickly when things change
- Self-starter with strong attention to detail
- Impressive written and verbal communication skills - an expert at building and telling compelling stories
- Exceptional interpersonal and cross-functional collaboration skills
- Experience in SaaS, eCommerce, or B2B industries
- Knowledge of eCommerce industry preferred
- Basic knowledge of HubSpot is a plus
- Comfortable working remotely and holding yourself accountable
- Ability to get things done - fast
Justuno Benefits:
- Currently 100% remote during COVID-19
- Growth-oriented culture
- Health, dental, and vision insurance
- 401k available after 6 months of employment
- Unlimited paid time off
About Justuno:
In 2010, two friends in San Francisco decided to launch Justuno, an innovative on-site conversion platform, to shake up the world of e-commerce. They had the big idea to help every online business in the world be successful. Today, Justuno is the most advanced onsite promotion suite on the market, helping clients like Pura Vida, Untuckit, and Jelly Belly, build high-converting website experiences.
Justuno has offices in San Francisco and Austin. We like our cold brew on tap, office dogs, and believe fun is just as important as work.
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Schedule:
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 5 years (Preferred)
- Product Marketing: 5 years (Preferred)
Work Location:
- Fully Remote
This Company Describes Its Culture as:
- Detail-oriented -- quality and precision-focused
- Innovative -- innovative and risk-taking
- Outcome-oriented -- results-focused with strong performance culture
- Team-oriented -- cooperative and collaborative
Company's website:
- www.justuno.com
Benefit Conditions:
- Only full-time employees eligible
Work Remotely:
- Temporarily due to COVID-19
COVID-19 Precaution(s):
- Remote interview process