Product Marketer
Our exciting media client is looking for their first marketer who will own the brand and be their “voice”. You are a communicator. You have experience working at an early to mid-stage, high growth startup. You will manage vendors as needed for specific marketing functions. You have helped set-up strategic vision for a company before. You have managed analytics and ROI tracking. Most importantly, you are someone who can drive revenue growth single-handedly.
Responsibilities:
· Set up the framework for systems as they relate to product marketing.
· Set up the basics of web analytics and conversion tracking as well as initial reports and dashboards
· Collaboration with, not only internal, but also external vendors and basic PR outreach. Much of the content, blog and creative are done through vendors.
· You prefer and have experience executing demand gen and performance marketing, you really enjoy being hands-on (getting your hands dirty).
· Previous experience successfully executing partnerships and/or affiliate programs.
Requirements:
· 3+ years experience in B2B, SaaS in a demand gen, product or performance marketing role.
· Track record of driving revenue growth through your own marketing strategy and execution.
· Strong experience with budgeting, strategic planning, and basic forecasting.
· Experience producing content (either creating directly, sourcing production of content from elsewhere, or both).
· Good level of technical knowledge. Their data, tracking and reporting are in their infancy and missing a lot of plumbing and automation.
· Experience with setting up, launching and managing paid media for social and digital campaigns and/or managing an agency who does this. Experience with social media creative asset management (including content to post, engaging with community, moderation, and paid social) a plus
· History of successfully launched products before or having managed campaigns with a strong product focus.
· Experience communicating successfully about a product to both current and potential users.