Product Marketer

About Almabase

We are on a mission to make education affordable to everyone by helping universities & schools build better relationships with their alumni, which leads to increased donations.

We believe in

Democratising quality education: Quality education is a great equalizer. When many students receive scholarships to access education because of alumni generosity they pay-it-forward when they have the capacity to do so. We derive our inspiration from actions like this
Building a large profitable business: We envision building a capital-efficient, large profitable business to achieve our mission of democratising quality education. This means less dependence on investors & more ownership with the team. We are one of the few profitable Indian SaaS startups building Value SaaS.
Employee Wellness <> Customer Success: We give as much importance to each team member’s personal & professional success as much as we care about our customer's success. We believe it’s all about balance. Our recent WFH policies reflect this belief.

Our impact so far

-> 3 million alumni connected

-> 450,000 students impacted

-> $3 million donations raised

-> 54 million engagement opportunities created

-> 32 months since profitability

-> Achieved with a nimble team of 24

The Opportunity:

Almabase is looking to hire it’s first product marketer. Alumni relations is a 200 year old industry that’s ripe for disruption. In this role, you are required to understand the US alumni relations industry very deeply, along with the Almabase product, and communicate our value clearly to prospective customers. Our ideal candidate has 1 - 2 years of product marketing experience, an eye for detail, and can write crisply using simple language.

Compensation

Total Salary: Rs. 7 to 12 lakhs per annum (based on prior experience and fit)

Equity will be awarded after 12 months, based on the impact created. We prefer that every employee holds equity in the company.

Responsibilities:

Develop a deep understanding of alumni relations and fundraising at US educational institutions and identify thought leadership opportunities.
Develop a deep understanding of our products and clearly articulate the value they add to customers with the right positioning and messaging.
Develop a deep understanding of competitors, determining our relative positioning and how we win against those competitors.
Produce different types of content to enable sales teams to convert more. Content could include webinars, whitepapers, demo videos, slide decks, blogs, case studies, etc.
Understand the customer journey from awareness through purchase to identify what questions are being asked, and where we can reduce friction/create momentum. Work closely with the sales team (SDRs and AEs) in this process.
Develop effective sales training materials, making it easy for sales people to understand the product offerings and key positioning. Assist sales on calls when appropriate to provide deeper dives into the product.
Continually support the launch of new features, and also provide product management directional inputs prior to that, based on persona understanding.
Develop the GTM strategy for specific segments and new products.
Continuously improve website copy to reflect the latest product and positioning.

Requirements:

1 - 2 years of product marketing experience. Some experience in B2B SaaS product marketing would be great.
An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material.
Writes exceptionally well, with an eye for quality and attention to detail. We prefer simple language over jargons.
Need an analytical mindset to look at data to identify what’s working and what’s not.
Experience of working for the US region is an added advantage.

What will a typical month look like ?

You will primarily focus on the middle and bottom of the funnel and identify opportunities for improvement. You will work closely with sales team for this. You will then strategize, come up with a plan and execute that plan to improve those metrics.
Your job will be constantly evolving as you solve bottlenecks in the funnel. Once you solve a bottleneck it just moves elsewhere in the funnel. The strategies that you deploy and the kind of content that you create will vary based on what bottleneck you are trying to solve.
Once there is some consistency, you will work with the CEO to narrow down to your OKRs for each quarter and focus on achieving those objectives.

What will make you successful in this role ?

You need to do two things really well to be successful in this role - understand the audience and understand the product deeply.
You need to be turn complex topics into simple explanations. This is a really core skill that will help you succeed in this role.
You need to own the outcomes, not the inputs. It’s not about how much content is created but about what outcome that helped us achieve.
You need to constantly be measuring outcomes and figure out what’s working and what’s not.
You need to be resourceful and help the rest of the team beyond your day to day duties. This is a strong part of our culture and is applicable to every role.

How will we set you up for success in this role ?

We will provide you with detailed training to give you a headstart into the world of alumni relations and educational fundraising. We’ll also talk about competitive landscape, provide you access to hundreds of recorded conversations, and existing marketing material.
We will provide you an in-depth training into our product along with sandbox access to let you play around. The focus is for you to figure out how each piece helps solve a piece of the puzzle for customers.
We’ll do an in-depth study of competitive products and positioning along with you, to get a clear sense of how we’re different and what we could be doing better.
You will have plenty of opportunities to be in touch with your audience by listening into calls with prospects and current customers everyday.
You will have a lot of creative freedom to experiment and try new things once you understand the goals and the audience well.
You will have a quarterly review with the CEO to discuss career goals and overall success, along with regular mentoring.

Why should you join Almabase ?

By joining as the first product marketer in a growing team, you have the opportunity to make a huge impact by working closely with the leadership team including the CEO. As we scale our marketing team over the next few months you will have a key role to play in hiring and taking on bigger responsibilities.

This is what our team members enjoy the most about Almabase:

Freedom & Responsibility: If you are a person who wants to take up challenging work & push your personal boundaries, then this is the right place for you. This article does a fantastic job of articulating the growth mindset we're trying to develop - https://www.brainpickings.org/2014/01/29/carol-dweck-mindset/
Great Salary & Equity: For our top performers and leaders, we grant stock options. As Almabase continues to grow, you’ll have a real opportunity to create wealth for yourself and your family. We'll ensure you are financially well-off in the end.
Holistic Growth: Building a career doesn’t have to be at the cost of missing out on your personal front. We believe that professional success is worth when the personal goals are nurtured with equal importance. We will support you on that journey of yours.
Transparency: If you ever wanted to know what it’s like to be on an entrepreneurial journey, then working with Almabase gives you that opportunity to experience it all first hand.
Food & Snacks: You’ll never have to worry about your hunger pangs. We provide tasty home cooked food & snacks at all times of the day. Obviously this is applicable when you are in office only :)
Health insurance: We offer health insurance coverage for you & your dependents.
Unlimited leaves & work-from-home: There is no ceiling to the leaves or work from home days. Our only policy is that you use your good judgment. We only care about the work being effective and on-time. Do it from wherever you want to do it.
The comfort of home: On a tiring day, if you want to take a break on a bed or if you want to jog & take a shower at work or play your hearts our on PS4.
Remote-work friendly: Allowances to setup workspace at home and recurring allowances to make you happier and more productive. Subscription to an emotional wellness coach, team bonding activities like quizzes, games and more.

If all of this sounds exciting to you, join us for an exciting and equally fulfilling ride at Almabase!