Product Manager, Growth

Description:

Our Product Manager, Growth will be responsible for driving growth and revenue initiatives through our product, owning the onboarding experience for new customers, working closely with cross-functional teams to identify opportunities, develop strategies, and execute projects to acquire and retain customers. Your mission is to enhance user acquisition and activation, employing a mix of product growth tactics.

Work Style

• Hybrid, based in Minneapolis

Responsibilities:

• Collaborate across the organization between product, marketing & engineering to identify and prioritize growth opportunities based on market trends, customer feedback, and data analysis.
• Conduct quantitative and qualitative analysis to understand user behavior, identify key metrics, and measure the effectiveness of growth initiatives.
• Develop and execute experiments, A/B tests, and iterative improvements to optimize conversion funnels and increase user engagement.
• Work closely with the marketing team to align growth initiatives with overall business objectives and customer needs.
• Driving the strategy & execution of our lifecycle marketing through collaboration with our internal copywriting & marketing operations teams. 
• Assist in developing marketing collateral, including but not limited to: landing pages, email templates, ad creatives, and sales materials.
• Assist with creating marketing campaigns, A/B tests, and experiments to optimize performance and ROI.
• Monitor competitive landscape and industry trends to identify new growth opportunities and stay ahead of market shifts.
• Drive growth experiments, identifying the most effective acquisition and activation channels and tactics.
• Utilize analytics tools like Mixpanel and Tableau to derive actionable insights, informing strategies that boost team growth.
• Analyze key marketing and activation KPIs, with a particular focus on conversion rate optimization and retention metrics, underscoring strong product-market fit.

Must-Have Qualifications:

• Proven experience scaling or launching GTM & onboarding strategies, especially in the SaaS domain.
• Demonstrated ability to work across an organization on growth marketing initiatives.
• Expertise in utilizing data analytics tools (e.g., Mixpanel, Tableau) to inform and optimize growth strategies.
• Deep understanding of marketing and activation KPIs, with a strong grasp on what drives conversion rate optimization at the top of the funnel

After 1 week

• You will be onboarded with the Marketing & Product teams and get a sense of how you fit within the company
• You will be introduced to your team in a group and in 1 on 1s 
• You will be getting familiar with Leadpages’ products and processes
• You will become familiar with our Product development processes

After 1 month

• You will know all members of the Product, Marketing and Engineering teams and understand who to ask for what
• You will be introduced to our product roadmap and understand where you can make the greatest impact 
• You will find a rhythm with your team and start to define plans for meeting the needs of your focus area
• You will be contributing to (and or leading) multiple projects on your roadmap

After 6 months

• You will feel confident in your role and will be contributing on many fronts
• You have built a strong rapport with your team and are helping them learn and grow in their roles
• You will have released numerous projects and experiments and have a hunger for more!
• You will have offered valuable insights into your product focus areas are actively contributing to ongoing improvements
• You are actively communicating with senior leadership and cross-departmentally disseminating information appropriately

What we’d like to see in you:

• 3 years of experience in product management or a related role in the technology industry, preferably in a SaaS environment.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Mixpanel, or similar platforms.
• Proven track record of successfully cultivating product growth resulting in customer retention or growth.
• Excellent communication and collaboration skills with the ability to work effectively across teams and influence stakeholders.
• Strategic mindset with a focus on driving results and achieving growth targets.

What next?

If you’re picking up what we’re putting down, applying is easy as 1, 2, 3.

1. Apply with your cover letter and resume
2. Take this opportunity to tell us your story and why you’d be a good fit for our team.
3. Be sure to follow us on Facebook, Linkedin, Twitter, and Instagram for all that is happening at Leadpages!

Leadpages and Redbrick are committed to having a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. Come join us and help build a disruptive company where we are all proud to belong.