We are looking for a Product and Content Marketing Manager for a growing cloud technology firm. As their first product marketing hire, you will work closely with the sales and product teams to understand their needs—and the needs of current and prospective customers—to develop content that drives engagement at all stages of the sales funnel, from awareness to conversion, retention, and repurchase. This is a great opportunity for a marketer who enjoys working in a fast-paced, dynamic and entrepreneurial environment. Position location in Nashville or Boston is preferred, but remote candidates will be considered.
What You’ll Do:
- Work with product and customer success teams to conduct research, understand the customer and build buyer personas.
- Develop product positioning and messaging frameworks.
- Develop compelling marketing content and sales enablement materials including case studies, testimonials, battle cards, messaging tools, blog posts, editorial content, and more.
- Support integrated go-to-market efforts.
- Understand and stay up to date on the competitive landscape.
- Support other aspects of marketing such as events, campaigns, and analysis.
- Champion the product marketing function within the organization - helping colleagues understand the purpose it serves and the impact it has on an organization.
The Quals You’ll Need:
- 5+ years of progressive experience in B2B product marketing roles, ideally for SaaS companies.
- Strong writing skills and ability to support a variety of styles and formats (technical, persuasive, editorial, advertising copy, etc.)
- Ability to get up to speed with new industries and products quickly.
- A growth mindset and a great attitude combined with flexibility and adaptability.
- A strategic approach to problem solving and resourcefulness. You know how to get things done and have the ability and eagerness to jump into any project or task where needed.
- Confidence working cross-functionally and with the executive team.
- Attention to detail and a drive for continuous improvement.
- Strong analytical abilities and experience presenting insights and analysis to colleagues and executives.
- Experience working with and managing external contributors (graphic design, video production, etc.)
- Bachelor’s Degree in business, communications, journalism, writing, or related field of study.
Bonus Points:
- Experience in the global retail fuel industry.
- Experience doing product marketing in an IoT business.
- Willingness to relocate to Nashville or Boston.