Parchment is a company that is helping lifelong learners around the world make the most of their academic achievements, turning them into opportunities. It’s an important mission and as such, we actively seek employees that are passionate about education, technology, and doing their very best every day. You’ll be a key cross–functional player within the marketing team; collaborative mentality and positive attitude are essential.
As a Portfolio Marketing Manager for our Higher Education segment, you are responsible for the full customer lifecycle and a successful buyer journey for your product portfolio, including creating the GTM strategy and crafting the messaging and positioning around your products. You'll work closely with the Executive, Product, Sales, and Marketing teams to develop innovative marketing materials that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Portfolio Marketing Manager you will be the expert in buyers: why they buy, how they buy, and their buying criteria. This position will report directly to the Director of Portfolio Marketing.
Key Responsibilities
- GTM Strategy – create and communicate the annual and quarterly GTM strategy to achieve business targets
- Develop product positioning and messaging that differentiates our products in the market
- Own, track, and report on business targets for your products
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products, training
- Product launch – work with the product team to identify opportunities for new product or feature launches, plan the launch of new products and releases, manage the cross–functional implementation of the plan, and define and track success of launches
- Competitive enablement – develop content and tools to support the SDRs and RSM teams in effectively battling key competitors; deliver trainings to empower them
- Market intelligence – be the expert on our buyers, why they buy, how they buy and their buying criteria; be the expert on the competition and how to beat them; deliver trainings to empower them
- Demand generation – develop strategy and GTM themes, curate buyer persona information and seasonality, and align product releases into the marketing programs that drive demand for our products
- Tradeshow and event support – propose session content, create session presentations, advise on collateral and booth design, and create strategic marketing materials to increase lead generation
- Demand generation – work closely with Programs Manager to develop editorial calendar
- Edit, proofread and improve content to maintain brand and voice consistency and product accuracy
- Advocacy – increase retention and referrals in existing customer base
- Identify happy customers, collect stories, create case studies and testimonials
- Review customer NPS feedback, conduct customer interviews, and generate ideas to increase customer engagement
- Analyze win/loss data reports and identify key themes; share with stakeholders
Qualifications:
- 5+ years of product or portfolio marketing experience
- High performing team player
- Great collaboration skills– excellent people and management skills to develop relationships with colleagues, cross–functional teams, and third parties
- Effective communicator - strong product and solution writing skills as well as presentation skills
- Enterprise/B2B experience highly desirable
- Potential of travel up to 25%
- Excellent PowerPoint/Google Slides, Excel/Google Sheets skills
- Familiarity with content management systems preferred
- Bachelor's degree or equivalent
Perks & Benefits:
- Comprehensive Health Package: Medical, Dental and Vision, including FSA & HSA program
- 401(k) company match
- 12 Paid Holidays
- Paid Time Off
- Internet Stipend
- Phone Stipend