Marketing Manager

Alley is seeking an experienced marketing professional to promote targeted, strategic growth in established sectors — such as news media and large-scale nonprofit organizations — and to help us expand into new ones. 

Qualified applicants will have previous experience on a marketing team. They must have an interest in working at strategic and tactical levels where work, such as market analysis, is followed by action to achieve agreed upon goals.

Candidates will have preferably had experience in B2B marketing. They must have knowledge about industry trends in both the news media and non-profit sectors, or desire to learn about this sector. They will work with Alley’s executive team to implement a marketing strategy that spans events, the Alley website, and social media with the goal of maximizing our sales and attracting talented team members to the company.

Alley is an equal opportunity employer and we seek to increase diversity in the tech industry. We encourage applications from women, Black people, indigenous people, people of color, LGBTQIA+ people, disabled people, and other communities traditionally underrepresented in this field. Read our DEI pledge to learn more about how Alley values diversity, equity and inclusion. 

For information on our hiring process and what it’s like to work at Alley, please check out our FAQ. If you have any questions about our hiring process, please contact us at hiring@alley.co.

Responsibilities

• Become an expert on our agency’s value proposition, industry, services, and competitors
• Conduct market and client research 
• Develop effective marketing initiatives that attract new clients to Alley
• Be Alley’s chief storyteller — work with executive leadership to develop our brand voice, and with project teams to write case studies, blog posts, and other marketing content that translates what we do into compelling thought leadership pieces
• Create Alley’s content calendar and manage writing assignments
• Work with the hiring team to develop communications and strategies that attract talented team members to Alley
• Implement and interpret Alley’s marketing automation tools and analytics – social, web traffic, email marketing, etc. — to maximize the value of our marketing efforts
• Find and recommend speaking engagements and leadership opportunities for Alley’s partners and team members
• Represent Alley at marketing events
• Help program and produce Alley public events such as webinars or conference adjacent events
• Manage Alley’s social media presence on Twitter and LinkedIn

Qualifications

• You have experience in marketing strategy and content marketing, preferably in a B2B setting 
• You are efficient and detail-oriented in your copyediting and writing 
• You communicate professionally and effectively both in person, and virtually via tools such as Zoom, Slack, and Google Apps
• You are self-motivated and passionate about our work
• You are highly organized and have a keen attention to detail
• You take a team-oriented approach to your work

Benefits

• Competitive salaries – We recognize several levels of career progression in marketing and tie compensation to those levels corresponding to seniority and experience. We are currently searching for a mid-level Marketing Manager with a salary band starting at $80k. If you consider yourself to be at a higher level, we still encourage you to apply and can discuss additional opportunities with you!
• Medical, dental and vision benefits 
• 401k with company matching 
• Profit sharing 
• Monthly lunch allowance 
• Flexible time off policy
• Remote-first – We are a fully distributed company, meaning we don’t have a set work location. Team members can choose to work from home or from a co-working space. We’ll furnish your home office or rent you a co-working space.

Recruiters: Please do NOT contact us about this job. All hiring duties at Alley are carried out by our staff.