JOB DESCRIPTION
The Marketing Campaign Manager (MCM) brings an innovative spirit and a deep focus on data to support a best of breed campaign experience at IQVIA Technologies (https://www.iqvia.com/solutions/technologies). The MCM will be responsible for specific campaigns from strategy, concept, logic flow, multi-touch execution, and optimization, working in collaboration with product marketing managers (including client acquisition, cross-sell / upsell). He/she will leverage a balanced marketing mix across the “paid, owned, earned” marketing landscape to create unforgettable experiences for prospects and clients throughout the buyer’s journey.
The MCM will have responsibility for numerous activities including campaign strategy consolidation (streamlining execution by persona) and will work to determine best digital, social, events and other tactics with the goal of optimizing campaign and channel performance (through KPIs such as MQL conversion, pipeline influence/attribution, web visits, social engagement etc.). The candidate must also have experience with stakeholder management, digital, social and other innovative community influencer channels and consistently evaluate potentially lucrative acquisition channels for future scaling.
This position is a key to shaping our go-to-market approach and will require an experienced individual to guide best practices at IQVIA Technologies. The role requires a strategic, data-driven mindset and “can do” spirit as we redefine processes and map out data requirements to deliver a more modern campaign strategy.
Key responsibilities include but not limited to:
- Campaign design (strategy, offerings, timeline and marketing mix tied to logic map).
- Campaign strategy, timeline and regional business unit guidance.
- Marketing mix selection and optimization.
- Contribute to budget management.
- Metrics and pipeline dynamics (lead scoring, lead passing and lead attribution).
- Digital and content syndication experience, strategy and performance metrics.
- Social media strategy and engagement.
- Event strategy and management (in-person, and digital virtual, and hybrid).
- Campaign execution; tagging, asset performance etc.
Requirements
- Proven work experience creating and executing campaigns in B2B and/or enterprise environment, being able to perform tasks to the successful completion of a project.
- Proven experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
- Must be highly analytical, and data driven, and should be able to demonstrate a keen understanding and appreciation of metrics, have experience with A/B testing, and marketing program optimization.
- Must also have an ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
- At least 4 years of expertise in these functions at large companies, preferably international with a multi-cultural environment.
- Experience within life sciences/healthcare/technology industry a plus.
- BA in Marketing or relevant field.
- Excellent command of the English language, including direct experience performing these functions in English.
- Excellent verbal and written communication skills.
- Strong analytical and project management skills.
- Ability to prioritize and drive large digital projects working with key stakeholders across the organization.