The Senior Product Marketing Manager is responsible for go-to-market strategy, planning, and execution for a suite of related Appsian Security products. You will be deeply involved in all product, marketing, and sales processes, including executing go-to-market plans, messaging, educating and enabling cross-functional teams and identifying and researching market opportunities. In service to revenue generation, growth, and product maturity.
Technology product marketing experience is a requirement. Substantive experience in B2B SaaS software, from both business process and technology perspectives, is essential. In addition, experience and preference for the fast pace and role flexibility required at emerging technology start-ups is absolutely necessary for success.
Responsibilities :
- Go-to-Market Plans – Research, author, and execute highly-integrated go-to-market plans incorporating market conditions, segmentation, product capabilities, customer problems/needs, competition, and company strengths and weaknesses.
- Buyer Personas – Understand and document the buying process and key stakeholders within our target markets. Provide insight into their jobs, objectives, motivations, and pain points.
- Product Messaging – Research and develop solution messaging that aligns with buyer personas and that is compelling, measurably impactful, and differentiated.
- Sales Enablement – Create content and tools that articulate, reinforce, and prove messaging to facilitate advancing clients through the sales process, including presentations, solution collateral and case studies.
- Customer Facing Content – Develop data sheets and other materials to be used in lead generation and nurture
- Market and Segment Analysis – Identify, research, and document market opportunities and threats, including segmentation, sizing, trends, solution fit, and competitive landscape.
- 8+ years of direct experience as a product marketing manager or product manager for B2B SaaS technology businesses.
- Bachelor’s Degree or equivalent work experience in marketing, business, data analytics, or related fields is required. An MBA is a plus.
- Very strong expertise required in product marketing best practices and standards to assist in the continuous improvement of its product, marketing, and sales processes.
- Substantive experience in SalesForce and marketing automation is preferred.
- A motivated self-starter that without very detailed guidance, can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes.
- Passionate advocate in reaching business objectives who is comfortable taking an active and visible role
- Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively. The ability to communicate effectively with technologists, business managers, and senior leaders