Manager, Demand Generation

Transfix is on an exciting growth path, and building a best-in-class marketing team and marketing machine will be integral to hitting our ambitious goals. In order to achieve this, we’re looking for a Performance Marketing Manager, reporting directly to our VP of Revenue and Product Marketing. In this role, you will help us build the foundation for how our marketing team creates, captures, and nurtures demand from our target ICPs. You'll work across several areas of marketing, from driving awareness, to launching ABM campaigns, to optimizing our lead funnel, while working closely with a collaborative, innovative, and compassionate sales and marketing team.

• Own the strategy, execution, and tracking of all paid channels (e.g., SEM, social, remarketing, display, affiliates, ABM) to drive marketing performance and align that performance with revenue goals
• Lead end-to-end planning, development, and execution of paid campaigns across internal and external teams (designers, writers, content managers, and more)
• Implement strategic SEO initiatives to increase organic traffic and conversions
• Develop key channel reports (ROI, LTV, ROAS, and more) to measure campaign performance and provide regular analysis of performance
• Be our subject matter expert knowledge on all major ad platforms - Google, LinkedIn, Facebook, Instagram, Reddit, Twitter, Quora, and all other worthwhile social and ad platforms
• Drive continuous improvement through experimentation across all elements of advertising - ad copy, CTAs, landing pages, etc.
• Manage channel forecasting and budgeting to meet growth and ROI targets
• Optimize our for pipeline creation, not MQLs 
• Ability to manage multiple campaigns to a variety of segments
• Deep understanding of audience development