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HealthTech- Senior Product Marketing Manager

A new position has just arisen with a business completely revolutionizing the way patients engage with the healthcare system & communicate with care givers. They offer a platform that unifies communication between the patients and every touch point in their care cycle to increase transparency & quality of care.


Backed by some of the industry’s leading venture businesses they have a turnkey need for a Senior Product Marketing Manager. With a big vision and small team, this person will lead the product marketing function by driving initiatives across new product & feature launches, ongoing customer engagement & success, sales enablement, and overall product positioning.


Reporting to the founding team this role would suit a scrappy, hands on product marketer with leadership experience who is looking for their latest Rocketship. There is a defined progression path, endless reach within the business and a great team to work with.


Key responsibilities:

  • Coordinate extensively with product, marketing, customer success & sales to drive strategic product marketing initiatives
  • Own both strategic planning and execution of new product features & functionality
  • Regularly communicate with commercial teams to gain valuable insights into customer feedback & recommendations with the goal of evolving the overall product offering
  • Take ownership of the product narrative, factoring in competitor, market, and customer insights
  • Create efficiencies in workflows between internal teams, whilst demonstrating your collaborative, ‘whatever it takes’ attitude
  • Develop sales & customer success resources and train relevant team in best practice on when and how to utilize them

 

Key requirements:

  • 4+ years in Product Marketing, ideally marketing a B2B or B2B2C SaaS platform
  • Healthcare industry experience essential (provider, clinician or insurance considered)
  • Proven ability to develop strategy AND execute day-to-day tactics
  • Strategic in product positioning, sales enablement & communications tactics
  • Strong written communication skills. Able to quickly build internal relationships with multiple departments.
  • Innate ability to synthesize quantitative and qualitative data into actionable plans
  • Comfort with change in a fast-paced startup environment
  • Prior team management experience beneficial
  • Position can be remote based on EST. Employee must be US based.

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