Head of Product Marketing, North America

AppsFlyerSan Francisco25d ago

We are looking for a stellar product marketer with exceptional communication and writing skills to join our growing marketing team in North America. The role is highly cross-functional, and offers the opportunity to apply your product marketing expertise and skill set to make a significant impact on our rapidly growing business.


Responsibilities:


  • Product Content Creation: Create, maintain and manage multi-channel product content for both internal and external audiences. Includes educational material, evangelism materials, creative guidance on product screenshots, gifs and videos, as well as sales collateral.
  • Product Narratives: Master the current and upcoming product’s technical capabilities and translate them into regionalized, relatable product narratives that will be used on regional web pages, localized sales collateral, and blog posts.
  • Go-to-Market and Product Launches: Partner with cross-functional stakeholders including product, sales, CSMs and marketing to plan and execute regional go-to-market strategies for product launches.
  • Product Training:Partner with Sales, Customer Success Management, and Learning & Development teams to deliver world-class training and testing on new features, and retraining on legacy features.


Requirements:


  • 5+ years experience in product marketing, technical marketing communications, or mobile marketing communications
  • Excellent written and visual communications skills
  • Strong familiarity with mobile apps and related marketing technologies
  • Experience participating in dynamic product rollout processes


Preferred Requirements:


  • Bachelor’s degree or higher in Marketing, Business or Communications
  • Hands-on experience working in a high-tech or startup environment
  • Experience in the mobile app marketing, enterprise digital marketing, SAAS or B2B space
  • Organizational and project management experience
  • Being introduced by an AppsFlyer team member is a plus!


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