Head of Product Marketing

ZeplinSan Franciscsoa month ago

Sr. Product Marketing Manager


As the Zeplin crew, we’re building an app used by tens of thousands of product teams daily. While creating a common language for our fellow designers and developers, we care deeply about building a product that delights them.


Connect product value to the needs of our customers as the first Product Marketing Manager at Zeplin! Building upon the strong product market fit that exists today, you’ll lead our go to market strategy and execution to help take Zeplin to the next level. Reporting to the CMO, you’ll generate customer insights to help inform Zeplin’s product strategy, drive our core messaging and positioning and work across our self serve and outbound success teams to drive revenue and adoption.


Responsibilities

  • Conduct qualitative and quantitative research and analysis on the market, competitors, and customers
  • Synthesize actionable insights and present clear recommendations to inform product and marketing strategy
  • Own the core positioning and messaging for Zeplin including persona and use case definitions 
  • Translate product features and functionality into product value for users, customers, and prospects
  • Drive creation of the narrative or“story” for Zeplin including category definition
  • Create and execute innovative launch plans to drive awareness, engagement, and product adoption 
  • Partner with growth and outbound sales teams to inspire, motivate and ultimately win flagship brands


Requirements

  • Depth in customer segmentation including leveraging research from customer usage, surveys and focus groups
  • Strong track record of messaging and positioning and crafting of differentiated value propositions
  • Experience building narratives such as drafting product launch keynotes
  • History of launching products and assembling an integrated launch plan
  • 6+ experience in product marketing
  • Strategic and critical thinking balanced with tactical execution to drive impact
  • Outstanding communication skills and ability to drive cross-functional teams toward measurable outcomes.
  • Background in marketing to UX designer or front end developer audiences is a plus
  • Loves working with awesome people, wants to own the end to end function and knows how to have fun!


About Zeplin

Zeplin is a connected space for product teams where they can share designs, generate specs, assets and code snippets. In just 3 years, we’ve reached over 3.5 million users from thousands of product teams, including Airbnb, Dropbox, Pinterest, Microsoft and many many more. We’re a Y Combinator startup, also backed by amazing investors like Elad Gil, Mike Maples, Kevin Hale. We’re a small, distributed crew with offices in San Francisco, Istanbul and London, UK.


Zeplin started at one small piece of the product development cycle. In fact, designers and engineers interact at every single point from idea, all the way to production. Our goal is to help with all the issues that a product team might face in this process.

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