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Growth Marketing Specialist

OVERVIEW


Stryd is a multidisciplinary team of passionate innovators that are redefining the way runners train and race. Bringing together the human desire to move and the science to do it smarter, our intelligent & informative technologies are integrated into novel wearables that runners are excited and proud to wear.


At Stryd, we foster a highly collaborative environment - you’ll work closely with developers, hardware engineers, scientists, & customers - to identify and understand what runners want & need most, and work hard to build great sales solutions to connect a necessary product to a motivated market and delight runners of all levels.

For more information, see http://www.stryd.com.


THE POSITION


A talented Growth Marketing Specialist with the creative passion and experience to accelerate growth. You will be part of a small, fast-moving marketing team that is constantly looking to exceed the runner’s expectations through solving their biggest challenges with Stryd’s product offering.


  • Build, scale, optimize, and evolve a strategy for acquisition and retention across all digital marketing channels including SEM, Google Adwords, Facebook, Instagram, Twitter, Amazon, Web, etc.
  • Define KPIs and own campaign execution and performance analysis on a weekly, monthly, and yearly basis; lead the decision making for why, when, how, and where to allocate paid advertising budget.
  • Build and test models that drive growth strategy to achieve ROAS, CVR, LTV, CAC, and attribution targets.
  • Create digital-based purchase journeys that guide customer verticals from product discovery to purchase via email automations, landing pages, & retargeting via social ad channels.
  • Craft comprehensive answers to common sales questions by creating engaging product marketing materials and copywriting.


WHO WE WANT


  • A strategist with proven results in driving growth for a start-up or small company with tactical utilization of media tools within advertising channels/platforms, including tag management systems; build reports and analyze data; and implement A/B testing and experimentation that’s both accurate and rapid.
  • 3-5+ years of experience in digital marketing in e-commerce, sports, entertainment, or related industries. Consumer Products, or DTC startup experience.
  • Bachelor's Degree preferred in Marketing, Business, Statistics, Management, or related fields.
  • Previous experience with defining adaptive digital strategies measured and improved over time through attributable-purchase metrics (e.g., ROAS).
  • Strong strategic, project management, organizational, problem-solving, and analytical thinking skills.
  • Excellent communication and presentation skills – both verbal and written to clearly convey market dynamics, strategies, tactics, rationale and results, to peers, agency, and executive stakeholders.
  • A shared passion for running to compliment the Stryd customer base and team.
  • Analyze & execute leveraged opportunities for promoting the Stryd brand using PR, organic social campaigns, and media coverage


WHAT WE OFFER


  • An opportunity to create & contribute to significant growth!
  • Company-paid medical (inc. vision) & dental benefits for you and your family.
  • Roth and traditional 401k with company matching.
  • Flexible paid vacation and working schedules.
  • Yearly wellness benefit including complimentary race fees.
  • Yearly tuition benefits for qualified post-secondary learning.
  • Complimentary dinners on Thursdays (where we play games together!)
  • Based in Boulder, CO, USA, with opportunities for remote work.


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