When you take a job at Enghouse Vidyo, you’re going to work with the very same people who pioneered the video conferencing industry itself over a decade ago. Named a Leader and Visionary by Gartner, Enghouse Vidyo has been awarded more than 170 video communications technology patents. Our innovative team has pushed the boundaries of what is possible through video collaboration year after year - and we’re still making breakthroughs to this day. Enghouse Vidyo is addressing a major global challenge - how do we make communications and collaboration more sustainable, inclusive and transparent in a world with a population of 7.6 billion people? More than 295 U.S healthcare systems use Enghouse Vidyo for telemedicine that improves access to quality care for more people. More than 450 financial institutions use Enghouse Vidyo to recreate the in-branch experience from anywhere. From healthcare and banking to education, government and more, Enghouse Vidyo visually connects the world.
Reporting to the Director of Demand Generation, the Growth Hacker will execute the North America marketing campaigns for Enghouse Vidyo. This position is responsible for ensuring the digital marketing programs are operating efficiently, effectively, and driving the desired results. This position is an individual contributor role and is responsible for marketing automation (Marketo), email marketing, tradeshows, events and programs, social media, and digital analytics. This role will develop and optimize digital marketing programs and strategies for contact center trends and the application of contact center solutions to verticals. The goal is to rapidly test ideas that can improve the customer journey and replicate and scale the ideas that work and modify or abandon the ones that don't before investing a lot of resources.
Role Responsibilities
- Manages digital marketing programs, including: landing page design and development, Marketo email campaigns, Salesforce leads, webinars, social media, online content development and other revenue generating campaigns
- Develops and executed paid advertising and search campaigns using display ads, Google ad words, remarketing and retargeting campaigns
- Responsible for regional and national trade shows, events and programs
- Supports lead and customer nurturing programs
- Consolidates metrics and provides ongoing reporting and analytics to senior level management, and provides guidance for program optimization
- Collaborates with Sales, Business Development, Product Marketing, Customer Support and other Marketing & Demand Gen staff, both in North America and internationally to evaluate customer segments and create customer segmentation groups for focused targeted digital marketing based on customer profiling
- Gathers and shares competitive insights related to marketing strategies by targeted competitors and recommends marketing strategies to counter or off-set competitor marketing moves based on learned trends and insights
- Other duties as assigned
Role Qualifications & Technical Requirements
- Bachelor’s degree in marketing, communications, or related field or equivalent experience required
- A minimum of three years of B2B software marketing required; experience in contact center or cloud software preferred
- Marketing automation expertise preferred (preferably Marketo)
- Strong digital marketing growth experience - SEO/organic searches and search engine optimization
- Proven competency with social media, email marketing strategy, website strategy and development, and web analytics; SEO/PPC a plus
- Solid experience with B2B events (field events, trade shows and user conferences)
- Strong experience with sales team enablement
- Familiar with Salesforce.com or major CRM
- Proficient in project management and collaboration software (e.g. Basecamp, Monday, Sharepoint, MS Teams)
- Strong understanding of current online marketing concepts, strategy and best practices
- Conversant in Microsoft Office Suite, Adobe Acrobat (form templates), PowerPoint (presentations) design and Google Analytics
- Extensive knowledge of WordPress standards and functionality
- Ability to develop effective digital marketing communications strategies across various sales models including direct and channel
- Excellent written and verbal communication skills, problem solving and decision making skills
- Ability to travel as needed (<10% is anticipated)
Personal Attributes
- A strategic thinker who can execute - operates at both the 50,00 ft. view as well as the 50 ft. view
- Effective listening skills; able to take direction well and seek clarification where required
- Can work quickly, efficiently, and accurately (attention to detail)
- Able to strike a judicious balance between form and functionality
- Collaborates effectively with multiple stakeholders
- A self-starter who can work independently when necessary
- Grace under pressure; Able to prioritize and multi-task under tight deadlines
- Resourceful, adaptable and flexible – finds a way
- Excellent verbal and written communication
- Good interpersonal skills; Friendly, approachable and professional
- Exhibits a positive, “can do” attitude with a good sense of humor
- Creative “out-of-the box” thinker
We are an Accessibility for Ontarians with Disabilities Act (AODA) compliant workplace. You can be confident that our recruitment and hiring processes will be modified to accommodate disabilities, if requested.
We thank all applicants for their interest; however, only those selected for an interview will be contacted. Enghouse Systems is an equal opportunity employer.