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Full-stack Marketer

Remote

We're looking for an experienced Full-stack Marketer to help us build a strong foundation and guide us into the future. While the position will focus on product marketing, we need a well-rounded person who can roll up their sleeves and execute in any area of marketing. This is a high-impact role reporting directly to Jetpack’s VP of Marketing.


Responsibilities:


  • Developing the GTM (go-to-market) strategy for our mid-market products like Akismet, WPScan, and VideoPress.
  • Leading the creation of messaging that resonates with our audience by turning features into benefits that people naturally understand.
  • Leading development of a new Akismet website that targets the mid-market segment.
  • Producing compelling content that communicates our differentiators to support our sales team, including pitch decks, case studies, and white papers.
  • Developing, testing, and iterating on programs to acquire and nurture qualified leads.
  • Improving conversion rates through funnel optimization, lifecycle marketing, and paid media.


You:


  • Have experience launching successful GTM for B2B products and services.
  • Have experience working closely with B2B sales teams on messaging, content, and playbooks.
  • Have a data-driven approach — you know how to segment an audience and put numbers towards squishy campaigns. You love quantifying your work.
  • Are a robust, proactive communicator comfortable leading multiple priorities.
  • Take a hands-on approach to getting things done and hold yourself and others accountable.
  • As a bonus, are comfortable analyzing large data sets using SQL, pivot tables, and other tools to develop hypotheses to inform future initiatives.
  • As a bonus, are familiar with WordPress.


You're thrilled about this opportunity because you:


  • Are excited to be a leader on a small team with a huge opportunity to scale.
  • Want to work in a remote-first culture that prioritizes results instead of time spent at a desk or sitting in meetings.
  • Want the space to think big, set your own roadmap, and deliver.
  • Love solving problems and discovering opportunities to help people succeed.




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