We're looking for an experienced Full-stack Marketer to help us build a strong foundation and guide us into the future. While the position will focus on product marketing, we need a well-rounded person who can roll up their sleeves and execute in any area of marketing. This is a high-impact role reporting directly to Jetpack’s VP of Marketing.
Responsibilities:
- Developing the GTM (go-to-market) strategy for our mid-market products like Akismet, WPScan, and VideoPress.
- Leading the creation of messaging that resonates with our audience by turning features into benefits that people naturally understand.
- Leading development of a new Akismet website that targets the mid-market segment.
- Producing compelling content that communicates our differentiators to support our sales team, including pitch decks, case studies, and white papers.
- Developing, testing, and iterating on programs to acquire and nurture qualified leads.
- Improving conversion rates through funnel optimization, lifecycle marketing, and paid media.
You:
- Have experience launching successful GTM for B2B products and services.
- Have experience working closely with B2B sales teams on messaging, content, and playbooks.
- Have a data-driven approach — you know how to segment an audience and put numbers towards squishy campaigns. You love quantifying your work.
- Are a robust, proactive communicator comfortable leading multiple priorities.
- Take a hands-on approach to getting things done and hold yourself and others accountable.
- As a bonus, are comfortable analyzing large data sets using SQL, pivot tables, and other tools to develop hypotheses to inform future initiatives.
- As a bonus, are familiar with WordPress.
You're thrilled about this opportunity because you:
- Are excited to be a leader on a small team with a huge opportunity to scale.
- Want to work in a remote-first culture that prioritizes results instead of time spent at a desk or sitting in meetings.
- Want the space to think big, set your own roadmap, and deliver.
- Love solving problems and discovering opportunities to help people succeed.