Director Product Marketing - PLG, Developer persona, API product

Remote (United States) +2
London, Greater London, England, United Kingdom

Cloudinary was founded in 2012 to solve a simple problem: making it an easy platform to manage images & videos. Over the years we evolved into a $120 million+ annual recurring revenue business serving 10,000 companies across industries – from the smallest Shopify stores to iconic brands like Nike and other worldwide companies. 


Cloudinary is now the foundational technology for all images and videos on the internet. Only we provide robust, flexible, and intelligent solutions for every business in the world to harness the power of visual media to tell its story. As a single source of truth for brands’ image and video needs, we also provide a comprehensive array of APIs and integrations to transform every brand into a masterful visual storyteller.  


If images and video are the electricity powering the new digital world, Cloudinary is the power grid: enabling anyone to easily plug in and “light up” their business with high-impact visual media, without worrying about the science behind the electrical current.


Cloudinary is looking for a Director, Product Marketing to join our team. This individual will lead our Product Marketing efforts for our generative API developer product, Programmable Media. You, as the expert, are expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the industry and collaborate with cross functional teams to drive our products and company to the next level. Come join us here at Cloudinary. 


Responsibilities:

  • Drive product marketing for Cloudinary’s API product line, Programmable Media.
  • Position Programmable Media and its generative AI capabilities as a clearly differentiated image and video API vendor to customers, prospects, analysts
  • Bring deep API, developer and PLG subject expertise to the product marketing team 
  • Craft compelling product messaging and stories for key use cases, industries, technical personas and market segments 
  • Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Programmable Media modules and use cases with prospects and current customers across PLG and SLG motions
  • Contribute to pricing strategy and experiment efforts for Programmable Media
  • Launch new innovations to market
  • Advise product roadmap in close partnership with product management and product strategy teams to improve win rate and upsell success
  • Create value-based content in the form of web content, blogs, datasheets, brochures, demos, videos, presentations and training materials
  • Represent Cloudinary at thought leadership, demand generation and company events as the image and video API SME
  • Analyze the market and key competitors to articulate differentiators


About you:

  • 10+ years of product marketing experience (can include product management or growth marketing experience)
  • 5+ years experience with headless, API-only and/or API-first products
  • 2+ years experience with Product Led Growth (PLG) motion
  • Must have experience with SaaS 
  • Experience with developer and technical users/buyers
  • Proven creativity and messaging skills
  • Highly analytical, data driven approach
  • Experience with generative AI preferred
  • Self serve pricing strategy and experimentation experience preferred
  • A great presenter and speaker internally and at external eventsDegree in Computer Science, Marketing or Communications


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