This job posting has expired and no longer is available. Please explore other opportunities.

Director, Product Marketing (New Segments)

Remote

Overview

We are looking for a results-driven and collaborative Director, Product Marketing (New Segments) to join our past-faced, growing team. Reporting to the VP Product Marketing, the successful candidate will oversee our go-to-market strategy including messaging and positioning, launch execution, and pricing and packaging for all emerging business lines.


About You

  • You have 7+ years experience in product marketing or related fields
  • You have 2+ years of leading a product marketing team with direct reports
  • You have experience in and passion for enterprise SaaS
  • You have a proven track record of bringing products to market and driving adoption
  • You have an ability to connect technical concepts with customer value and express it succinctly
  • You can create structure and process in a rapidly growing organization
  • You are creative, proactive and agile
  • You are a strong communicator and team leader


Outcomes

  • Lead our GTM strategy to launch new solutions in market, working closely with product and partnership teams to define how our platform will be used by customers and partners
  • Lead messaging, positioning, and launch of new product to partners in close collaboration with our Partner and Campaign teams
  • Manage a team of Product Marketing Managers, ensuring that our process is well-executed and puts Ada's best foot forward in the market
  • Strategize with campaign and field marketing teams on themes, campaigns and messages that resonate with our target audience
  • Collaborate with our creative team, ensuring that our launch materials are highly engaging and interactive for maximum impact
  • Drive enablement efforts so that client-facing teams and partners are positioned to win and can effectively sell to new and existing clients

Subscribe to Job Alerts

Create Your Own Job Board WithJob Board Software by Job Board Fire