About the Company
ManyChat is a global chatbot marketing automation platform, backed by leading investors and recently named as one as one of "America's Best Start Up Employers 200" by Forbes. We are helping more than 2 million businesses across 190 countries engage and support billions of their customers in real time and at scale. Our goal is to disrupt the $5B email marketing industry by bringing the convenience of messenger products from our personal lives into business-to-customer communication.
About the Role
As the Director of Product Marketing and Content, you will be responsible for the development and direction of the entire Product Marketing team, reporting directly to our CMO. This role is the glue that binds our product strategy to the tactics we need to drive success. Your charter is to develop a world-class Product Marketing and Content function by coaching and inspiring your team to achieve aggressive business goals as well as their own personal growth goals. In this role you will synthesize market, consumer, product, and competitive inputs to help our customers unlock the value of ManyChat which will translate into driving revenue for the businesses.
You will also lead our content strategy to ensure that our holistic brand experience is clear, cohesive, and differentiated across all touchpoints from an ad to the website to in-product messaging. Our content guides our target audience throughout the entire buying journey, from awareness to consideration up to advocacy. It focuses on innovative market data and research driven insights that make an everlasting impact on our key audiences. This includes a broad range of areas including product pricing, product strategy and analysis, product positioning to target consumers, messaging development, competitive analysis, product differentiation, and content strategy.
Role and Responsibilities
- You will grow ManyChat’s business by understanding our customers’ needs and crafting messaging, content, and acquisition strategies to target them. You will know our buyers better than they know themselves, including how they make their buying decisions.
- You’ll be a voice for the customer and the market and work with product management to build a winning product.
- And as a great storyteller, you’ll develop brand and product narratives that resonate with our audiences; and you’ll lead product naming, positioning, and messaging.
- You and the Product Marketing team will be product evangelists that play an integral role in organizing go-to-market product launches. You’ll be in charge of automating the buyer journey from first touch to happy-and-retained customer.
- Lead a team of product marketing managers providing direction on priorities, goals and objectives and create an environment that encourages personal growth and operational excellence.
- Be a driving force for progress and achievement of program goals by aligning teams with a clear definition of success
- You will design and implement a marketing content strategy with a good cadence of studies, research, impactful data driven blog posts and develop quantitative content performance goals and content quality standards
- The above isn’t guesswork but rather strategic insights backed up with market evidence that is used to drive the development of positioning and messaging that resonates with buyers and empowers our marketing channels to be successful.
Required Skills and Experience
- Deep experience with product marketing, having led, managed, and grown teams
- Firm understanding of SaaS business, preferably working within a high-volume, self-serve SaaS company
- A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics
- Exceptional communication skills, with a track record of building successful relationships across global teams
- Ability to strategically set team goals and work cross-functionally to drive employees towards a single, unified direction
- Superpower to present complex material both to technical teams as well as to consumers in a differentiated way that relates to each audience
- Excellent creative skills that will facilitate the differentiation of the product
- Track record of launching and scaling products and new businesses
- B.S. in Marketing
Benefits
- Competitive salary and stock option plan
- Medical, Dental, and Vision Coverage
- Healthy office snacks and weekly team lunch
- Flexible work schedule with flexible time off
- Team building events and more
- 401k plan available
ManyChat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.