WE ARE Earth Class Mail, A Scaleworks company and the leader in office mail automation for over a decade. It provides businesses with the most efficient and secure way to deal with physical mail. As our world inches closer to becoming completely digital, we solve a problem faced by most businesses today, especially those receiving important, time-sensitive mail, or mail received on behalf, or in service, of their clients.
YOU ARE a Director, Product Marketing, reporting to the VP, Marketing. We are seeking a talented Product Marketer, with strong messaging and go-to-market skills, to join the Earth Class Mail team to develop customer-centric narratives, go-to-market strategies, field enablement strategies, and deliver impactful programs to drive top-level business goals. The successful candidate will be expected to think and act both strategically and tactically. This person will be responsible for developing the product marketing strategy inputs including product/customer definition, customer messaging, pricing, and distribution strategy. The ideal candidate will be metrics-driven with strong ownership and focus, with the ability to prioritize effectively and communicate clearly and persuasively. This is a highly visible role. If you are a self-starter, comfortable with ambiguity, and a passionate marketing leader who has a track record of achieving (and measuring) great results under aggressive timelines, this is the opportunity for you.
WHAT YOU WILL BE DOING:
- Design product positioning and messaging that resonates with target customers and partners
- Have a deep understanding of the customer, with an obsessive understanding of customers segments, new trends, and opportunities
- Guide the prioritization, development, and implementation of case studies and research to communicate the benefits of Earth Class Mail
- Drive demand generation by understanding the customers buying journey
- Build and execute effective marketing plans to drive awareness, adoption, and ongoing usage of Earth Class Mail products.
- Develop product marketing launch playbooks and collaterals to support enterprise sales and online sales
- Launch a partner engagement framework
- Create targeted messages and customer communications based on the key value propositions and use cases of our content and target audiences.
- Identify internal marketing automation and tool improvements that would help our marketing efforts, and champion their development
- Walk in the customer's shoes every day by owning and driving the Earth Class Mail voice of customer program, which includes communicating with customers on product improvements
- Articulate complex technical and operational concepts in simple terms for the benefit of customers
- Develop high-quality campaigns for product improvements and new product launches
- Assess the market, competitors, industry trends and customer needs to inform product marketing plans
- Utilizing customer segment research to identify the longer-term channel, customer, and market segment trends
- Act as subject matter expert for our products, educating others as needed
Requirements
WHAT YOU WILL BE BRINGING:
- Bachelor's Degree in Marketing, Communications, Computer Science or related discipline
- 5+ years of experience in B2C and/or B2B marketing with a focus on partner marketing and/or product marketing
- Excel at cross-group collaboration, creative thinking, problem-solving
- Ability to create compelling sales collateral and marketing materials
- Proven experience with diving deep into products to understand value drivers for customers
Preferred Qualifications
- MBA
- Project management experience and rigorous attention to detail
- Experience with SAAS and/or subscription products
- Ability to tell innovative and compelling stories
- Experience conducting internal and external research and presenting recommendations to drive action
- Ability to define and articulate ambitious plans and creative ideas to senior leaders and the company board.
- Demonstrated track record in crafting positioning and marketing messaging that lead to business growth
- Entrepreneurial spirit/ability to try different things with minimal direction
- Quick decision-making abilities demonstrating you can move fast under tight timing and pressure
WHERE WE ARE:
This role is located in San Antonio, TX, in the Savory Hotel Building - next to the Riverwalk. We offer a casual dress code with an engaging, collaborative atmosphere.
BenefitsWHAT WE PROVIDE FOR YOU AND YOUR FAMILY:
- Competitive Salary
- $1000 training and development allowance per year
- Flexible work environment
- Open PTO
- Medical, dental, and vision insurance plans
- Medical and dependent care flexible spending accounts
- Company-paid Life and AD&D coverage with the option to purchase additional coverage
- Company-paid short term disability coverage
- Employee assistance program
- 401K
- Nine paid holidays each year
ADDITIONAL INFORMATION:
We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.
Earth Class Mail is part of the Scaleworks portfolio of companies. Scaleworks is a private equity fund that acquires and invests in B2B SaaS companies. Our goal is to accelerate growth, sustainability over time and help each company become even more successful. Each company has its unique product, team, and story while being a part of the Scaleworks family. Headquartered in San Antonio, Texas, we have over 300 employees located in our US, Canada, and Poland offices.
*No visa sponsorship is available for this position*